Petaluma Gap · Sonoma County
Visit Terra de Promissio with a Private Chauffeur
A 50-acre Petaluma Gap Pinot Noir vineyard that sells to Williams Selyem, Gary Farrell and others, and bottles its own Land of Promise wine. Terra de Promissio hosts allocation-list members by request; here is how to visit, and a day at sought-after estates nearby.
Book a Six-Hour Wine Tour
About the Winery
Terra de Promissio, Latin for "land of promise," is a family vineyard in Petaluma. Charles and Diana Karren bought a former dairy ranch in 1999 and planted 33,000 vines over the next three years, with Diana's father and sister coming from Russia to help farm. The first harvest was in 2005, and plantings in 2012 and 2013 brought the vineyard to 50 acres of Pinot Noir.
The vineyard grows Dijon clones 115 and 777, plus 943, 97 and a field blend, in the wind and fog of the Petaluma Gap. Each block is custom farmed to the instructions of the winery buying it and picked at night. Buyers have included Williams Selyem, Gary Farrell, Dutcher Crossing, Castello di Amorosa, Domaine Della, Metzker Family, The Calling and Waypoint, and the vineyard supplied fruit for the 2009 Kosta Browne Sonoma Coast Pinot Noir, Wine Spectator's 2011 Wine of the Year. From the 2013 harvest, Diana began making her own wine, Land of Promise.
Terra de Promissio is a working vineyard, and it hosts only members of its allocation list, by email request with four weeks' notice. The Land of Promise tasting room is in Fredericksburg, Texas. The day below stays in the Petaluma Gap, with three estates that host.
Tasting Fees
Terra de Promissio has no public tastings or published fees; vineyard visits are for allocation-list members, by email request with four weeks' notice.
The day below runs about $115 to $133 per person in tasting fees at Keller Estate, McEvoy Ranch and Brooks Note.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Petaluma
AVA
Petaluma Gap
Visiting
Terra de Promissio is a working vineyard that hosts only members of its allocation list, by email request with four weeks' notice.
Known For
Petaluma Gap Pinot Noir grown for many wineries, and its own Land of Promise label
Founded
1999 (ranch purchased; first harvest 2005)
Good to Know
Join the Land of Promise allocation list at landofpromisewine.com, then email hello@landofpromisewine.com at least four weeks ahead to ask about a vineyard visit.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a downtown Petaluma hotel such as Hotel Petaluma or The Metro Hotel.
10:00 · Pickup at Hotel Petaluma or The Metro Hotel
Alongside a visit to Terra de Promissio, which we arrange through its allocation list with four weeks' notice, this day takes you to three sought-after estates nearby. Both hotels are in downtown Petaluma, about 15 minutes from the first stop on Lakeville Highway. The day runs about five and three-quarter hours, and extra time can be added by the hour.
10:15 · Keller Estate
About 15 minutes away. A family estate in the windy Petaluma Gap with a Legorreta-designed winery. The Estate Experience, a guided tasting of five estate wines, is $50, about 60 minutes, waived with a two-bottle purchase.
11:35 · Lunch at Della Fattoria
About 20 minutes away. An early lunch at Della Fattoria, the bakery and cafe on Petaluma Boulevard, open Thursday to Sunday until 2 p.m. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:10 · McEvoy Ranch
About 25 minutes away. An organic olive ranch with small-lot wines and tastings on the patio. Wine flights are $30 to $48; we plan about an hour.
2:35 · Brooks Note Winery
About 25 minutes away. Small-lot Pinot Noir from a Kosta Browne alumnus in downtown Petaluma. The Current Releases Tasting, five wines with cheese, is $35; the last tasting starts at 4:30 p.m.
3:35 · Back to your hotel
Back by about 3:45 p.m., a short walk or drive from the hotels.
Keller Estate is open Wednesday to Sunday and Della Fattoria Thursday to Sunday, so plan this day for Thursday to Sunday. Della Fattoria closes at 2 p.m., which is why lunch comes early.
About $115 to $133 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit Terra de Promissio?
Yes, as a member of its allocation list. The vineyard hosts members by email request with four weeks' notice, as of October 2026; there is no public tasting room in Sonoma County.
How can I buy Terra de Promissio wine?
Join the Land of Promise allocation list at landofpromisewine.com. Many wineries also make vineyard-designated Pinot Noir from Terra de Promissio grapes.
Who owns Terra de Promissio?
Charles and Diana Karren, who bought the former dairy ranch in 1999. Diana makes the family's Land of Promise wine.
Which wineries use Terra de Promissio grapes?
Buyers have included Williams Selyem, Gary Farrell, Dutcher Crossing, Castello di Amorosa, Domaine Della, Metzker Family, The Calling and Waypoint, and Kosta Browne for its 2009 Sonoma Coast Pinot Noir.
Where is the Land of Promise tasting room?
In Fredericksburg, Texas. In Sonoma County, only the vineyard itself hosts, and only for allocation-list members.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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