Private Chauffeurs for Napa and Sonoma Wine Country

In 1996 Will Beaubien founded Beau Wine Tours and helped pioneer the chauffeured luxury wine tour in Napa and Sonoma, back when most visitors drove themselves. He ran the company for many years, then stepped away from day-to-day touring to work in commercial real estate.

Beau Wine Tours is now under separate ownership and is not affiliated with Bien Chauffeured.

Will Beaubien is still an active real estate investor, including in wine country vineyards, wineries and estates. If a day in the vines has you thinking about owning a piece of it, he is glad to talk.

Wine country has changed. Rideshares and hire-a-driver-for-your-car services are everywhere now. They get you from A to B, but they do not plan your day or open doors.

Bien Chauffeured goes back to what Will Beaubien started in 1996: small private tours in a luxury vehicle, with a professional chauffeur and an itinerary built around you.

Winery staff know the name. When we call on your behalf, doors open. If a winery takes visitors, we can get you a reservation, including at the small, appointment-only estates most people never find.

A few estates rarely host anyone. For those, we will make the introduction, but the winery decides who visits. We will always tell you honestly what is realistic.

We plan the itinerary with you before the day and book every appointment. Your chauffeur stays with you from pickup to drop-off, in our own luxury SUVs and vans.