Moon Mountain District · Sonoma County
Visit Moon Hollow with a Private Chauffeur
Organic estate wines from 18 acres above the fog on Moon Mountain, poured on the Sonoma Plaza, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Moon Hollow is a family-owned estate of more than 800 acres across Sonoma and Napa counties, founded by Michael and Xochi Birch, who co-founded Bebo and later The Battery, a private members club in San Francisco. The estate began as a retreat for the family.
At its heart is an 18-acre, CCOF-certified organic vineyard at about 1,200 feet in the Moon Mountain District, on volcanic soils above the fog line. Phil Coturri has tended the vines for decades, and Mark Herold, the founder of Merus, has been winemaker since 2017. The vineyard grows Cabernet Sauvignon, Cabernet Franc, Grenache, Syrah, Mourvèdre, Sauvignon Blanc and Viognier, and the estate makes about 2,000 cases a year.
The tasting room is on the west side of the Sonoma Plaza, about five miles below the vineyard, with a lounge and a garden patio behind it. The wine program is shaped by Wine Director Christophe Tassan, a Meilleur Ouvrier de France in sommellerie, and flights often set current releases beside older vintages.
Tasting Fees
$45 for the Estate Tasting of current releases and $65 for the Library Tasting from the cellar collection, each for 1 to 8 guests. $95 for the Comparative Experience, an eight-wine estate overview, or the Cabernet Vertical Flight, each for 2 to 6 guests.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
481 First Street West, Sonoma
AVA
Moon Mountain District
Visiting
Reservations daily 11 a.m. to 6 p.m. Walk-ins welcome Monday to Friday 1 to 6 p.m., and weekends 11 a.m. to 6 p.m. Book online, by phone or by email.
Known For
Estate Cabernet Sauvignon, Grenache and Syrah from an organic Moon Mountain vineyard
Founded
Family-owned; winemaker Mark Herold since 2017
Good to Know
Most guests spend 60 to 90 minutes. The patio seats parties of up to 6; larger groups call or email ahead. The tasting room is an adults-focused space and is best visited without young children. Vineyard visits are arranged directly with the estate.
A Suggested Six-Hour Day
Pickup at 10:50 a.m. from a Sonoma hotel such as MacArthur Place or Fairmont Sonoma Mission Inn.
10:50 · Pickup at MacArthur Place or Fairmont Sonoma Mission Inn
MacArthur Place, a hotel and spa set in six acres of gardens in Sonoma, is about 5 minutes from Moon Hollow's tasting room on the Plaza, and Fairmont Sonoma Mission Inn, a historic resort with its own geothermal mineral waters, about 10. The day starts a little later because reservations begin at 11. The day below fits a six-hour tour, and extra time can be added by the hour.
11:00 · Moon Hollow
The Estate Tasting of current releases ($45), by reservation, or the eight-wine Comparative Experience ($95).
12:10 · Sangiacomo Family Wines
About 10 minutes away. The Sangiacomo family has farmed in Sonoma since 1927 and grows grapes for dozens of wineries. Sip Sangiacomo, a 60-minute tasting of four wines at the outdoor Terrace Bar, is $40 for up to 4 guests. By appointment, same-day when available, 11:30 a.m. to 3:30 p.m.; closed Tuesday.
1:20 · Lunch at Angelo's Wine Country Deli
About 10 minutes away. A deli on the Carneros Highway, the Sonoma outpost of Angelo's smokehouse in Petaluma, with made-to-order sandwiches, jerky and picnic-ready snacks. Open from 9:30 a.m.; closed Tuesday. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:30 · Anaba Wines
About 5 minutes away. Founded in 2006 by John Sweazey on the Sonoma side of Carneros, making Rhône-style wines alongside Pinot Noir and Chardonnay, with its own wind and solar power. The Signature Tasting runs $45 to $65. Tastings are reserved in advance online; open daily 10:30 a.m. to 5 p.m.
3:30 · Back to your hotel
Back in Sonoma by 3:50 p.m., within six hours of pickup.
Three wineries is the right pace for a day of serious tasting. This day works any day but Tuesday, when Sangiacomo and Angelo's are closed.
About $130 to $150 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Moon Hollow?
Reservations are taken daily from 11 a.m., and walk-ins are welcome weekday afternoons from 1 p.m. and all day on weekends. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Moon Hollow?
$45 for the Estate Tasting, $65 for the Library Tasting and $95 for the Comparative Experience or the Cabernet Vertical Flight, as of September 2026.
Where are Moon Hollow's grapes grown?
In an 18-acre, certified organic vineyard about five miles up the mountain from the tasting room, at about 1,200 feet in the Moon Mountain District.
Can I visit the Moon Hollow vineyard?
Vineyard tastings and estate visits are arranged by request, directly with the estate by phone or email; online booking covers only the Plaza tasting room.
Who makes the wine at Moon Hollow?
Mark Herold, the founder of Merus, has been winemaker since 2017, with Phil Coturri farming the vineyard and Christophe Tassan leading the wine program.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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