Dry Creek Valley · Sonoma County
Visit Fritz Winery with a Private Chauffeur
A Sonoma County family winery since 1979, long known as Fritz Underground Winery, now run by the second generation. Fritz Winery does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
Fritz Winery is a family operation founded by Arthur "Jay" Fritz, long known as Fritz Underground Winery. The Fritz family began farming grapes in the early 1970s across the Dry Creek, Alexander and Russian River valleys, and Jay began processing fruit at his namesake winery in 1979, focused above all on Dry Creek Valley. He built the brand over the next twenty years into a national one.
As the 1990s closed, his son Clay took over the winemaking direction. Today Clay and his wife, Natalia, run the winery, pursuing unique vineyard sources and artisan winemaking, and Natalia shares her recipes on the winery's website. Fritz has also co-hosted wine cruises in Europe with fellow Sonoma County wineries LANDO and Ketcham.
Fritz's website lists no tasting room, address or visit program, so it does not receive visitors; the wines are sold online, with free shipping on six bottles or more, and through the Fritz wine club. The day below goes up Dry Creek Valley, where the family's winemaking began.
Tasting Fees
Fritz Winery does not offer tastings.
The day below visits Ferrari-Carano (from $40), Bella ($35) and Lambert Bridge ($75), about $150 per person in tasting fees.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Cloverdale
AVA
Dry Creek Valley
Visiting
Fritz Winery is not open to the public; its wines are sold online and through its wine club.
Known For
A second-generation family winery focused on Dry Creek Valley since 1979
Founded
1979, by Arthur "Jay" Fritz
Good to Know
Buy at fritzwinery.com (free shipping on six bottles or more) or join the wine club there. Contact info@fritzwinery.com or (707) 894-3389.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Hotel Healdsburg or h2hotel.
10:00 · Pickup at Hotel Healdsburg or h2hotel
Since Fritz Winery does not host visitors, this day takes you to three sought-after estates nearby that do. Hotel Healdsburg and h2hotel are both on the Healdsburg Plaza, about 20 minutes from the first stop at the top of Dry Creek Valley. The day runs about six hours, and extra time can be added by the hour.
10:20 · Ferrari-Carano Vineyards and Winery
About 20 minutes away. Famous gardens and the Villa Fiore tasting room at the top of Dry Creek Valley. Tastings start at $40; open daily 10 a.m. to 5 p.m. We plan about an hour.
11:35 · Lunch at Dry Creek General Store
About 10 minutes away. Lunch at Dry Creek General Store, a country store and deli on Dry Creek Road, with sandwiches to eat on the porch. We confirm lunch hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
12:55 · Bella Vineyards and Wine Caves
About 15 minutes away. Old-vine Zinfandel poured in hillside wine caves at the top of Dry Creek Valley. The Seated Wine Tasting in the caves or on the lawn is $35.
2:15 · Lambert Bridge Winery
About 10 minutes away. Small-production Bordeaux varieties from a 1975 estate on West Dry Creek Road. The Winemaker's Selection Experience with light nibbles is $75.
3:30 · Back to your hotel
Back by about 3:45 p.m.
All three wineries are open daily. Reservations are recommended at Bella and encouraged at Lambert Bridge, so we book ahead.
About $150 per person in tasting fees at Ferrari-Carano, Bella and Lambert Bridge, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can you visit Fritz Winery?
No. Fritz's website lists no tasting room or visit program, as of October 2026. We can plan a day at nearby Dry Creek Valley wineries that host.
How can I buy Fritz wine?
Online at fritzwinery.com, with free shipping on six bottles or more, or through the Fritz wine club.
Is Fritz Winery the same as Fritz Underground Winery?
Yes. The winery was long known as Fritz Underground Winery, and its social media accounts still use that name.
Who runs Fritz Winery?
Clay Fritz, son of founder Jay Fritz, with his wife, Natalia. Clay took over the winemaking direction in the late 1990s.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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