Sonoma · Sonoma County
Visit Chasing Ether with a Private Chauffeur
California blends made in Sonoma by Jon Berlin, longtime winemaker at El Molino in Napa Valley, and featured in The New York Times in 2026. Chasing Ether does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
Chasing Ether is the label of winemaker Jon Berlin, who grew up in Johannesburg, South Africa. He worked harvests at Flowers on the Sonoma Coast, Hamilton Russell in South Africa and Joseph Phelps in Napa Valley, earned a postgraduate diploma in viticulture and winemaking at Lincoln University in New Zealand, and was winemaker at Viader before nearly two decades as winemaker and general manager of El Molino Winery in Napa Valley, from 2005 to 2024.
In 2024 he started Chasing Ether in Sonoma. The wines are blended from vineyards across California, meant to tell the story of the state as a whole. Releases include a Cinsault, a California white, a rosé and a Pinot Noir, with a fall 2026 release of a white and a Cinsault. The New York Times featured Chasing Ether in an October 2026 piece on good California wine at $20 to $30.
There is no tasting room. Chasing Ether sells online and ships to select states. The day below stays around Sonoma, where the winery is based, with three Carneros estates that host.
Tasting Fees
Chasing Ether does not offer tastings.
The day below runs about $192 per person in tasting fees at Stone Edge Farm, Roche and Gloria Ferrer.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Sonoma
AVA
Sonoma Valley
Visiting
Chasing Ether is not open to the public; its wines are sold online.
Known For
California blends at moderate prices from winemaker Jon Berlin
Founded
2024
Good to Know
Buy at chasingether.com, which ships to select U.S. states, and sign up for the newsletter for new releases.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Sonoma hotel such as MacArthur Place or The Lodge at Sonoma.
10:00 · Pickup at MacArthur Place or The Lodge at Sonoma
Since Chasing Ether does not host visitors, this day takes you to three sought-after estates nearby that do. Both hotels are in Sonoma, about 10 to 15 minutes from the first stop on 8th Street East. The day runs about five and three-quarter hours, and extra time can be added by the hour.
10:15 · Stone Edge Farm Estate Vineyards & Winery
About 10 to 15 minutes away. The McQuown family's estate wines from Moon Mountain and the Sonoma Valley floor, poured at La Maison in Carneros. La Maison Signature Tasting is $95, 60 minutes, by prepaid reservation for 2 to 4 guests.
11:30 · Roche Winery & Vineyards
About 10 minutes away. A founding Carneros family's winery in its own Tipperary Vineyard, with fireplaces on the Tasting Plaza. The Select Tasting of four wines with a barrel sample is $35; we plan about an hour.
12:50 · Lunch at the girl & the fig
About 20 minutes away. Lunch at the girl & the fig on the Sonoma Plaza, with French country cooking. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:25 · Gloria Ferrer
About 20 minutes away. The first sparkling wine house in Carneros, with seated flights over the vineyards. The Taste of Carneros of four estate wines is $62, about 60 minutes, by reservation.
3:25 · Back to your hotel
Back by about 3:45 p.m., about five and three-quarter hours after pickup.
Gloria Ferrer is closed Tuesday, so plan this day for any other day. Stone Edge Farm confirms its La Maison times when we book.
About $192 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit Chasing Ether?
No. Chasing Ether has no tasting room and does not host visitors, as of October 2026. We can plan a day at nearby Sonoma and Carneros wineries that do.
How can I buy Chasing Ether wine?
Online at chasingether.com, which ships to select U.S. states.
Who makes Chasing Ether?
Jon Berlin, who was winemaker and general manager of El Molino Winery in Napa Valley from 2005 to 2024, and earlier winemaker at Viader.
Where do Chasing Ether's grapes come from?
From vineyards across California; the wines are blends meant to tell the story of the state as a whole.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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