Atlas Peak · Napa Valley
Visit White Rabbit with a Private Chauffeur
A 12.5-acre Merlot vineyard at 2,000 feet on Atlas Peak, bought by local families in 2024. White Rabbit does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
White Rabbit began in January 2024, when a group of local Napa Valley families with deep roots in winemaking bought a 12.5-acre vineyard on Atlas Peak. They named it after a ski run, the kind that leads to hidden, exploratory terrain, and say the project grew from a shared love of Napa's vineyards and its mountain landscape.
The vineyard sits at 2,000 feet in the Atlas Peak AVA, planted in 2004 to Clone 181 Merlot in volcanic, iron-rich soils with excellent drainage. The wine is a single-vineyard Merlot. The 2024 vintage came to about 150 cases at 14.9 percent alcohol, offered at $75 a bottle through the winery's Atlas Reserve allocation.
White Rabbit sells through that allocation and by direct contact with its team. There is no tasting room, and the website lists no tours or visits. Since White Rabbit does not host, the day below takes you to three sought-after estates nearby that do, starting high on Atlas Peak itself.
Tasting Fees
White Rabbit does not offer tastings.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Napa
AVA
Atlas Peak
Visiting
White Rabbit does not offer tours or tastings and has no tasting room; its website offers allocation and contact only.
Known For
Single-vineyard Atlas Peak Merlot
Founded
2024 (vineyard planted in 2004)
Good to Know
Allocation inquiries go to brandt@whiterabbitwine.com or 707-204-0882.
A Suggested Six-Hour Day
Pickup at 9:35 a.m. from a nearby hotel such as Archer Hotel Napa or Milliken Creek Inn.
9:35 · Pickup at Archer Hotel Napa or Milliken Creek Inn
Since White Rabbit does not host visitors, this day takes you to three sought-after estates nearby that do. Archer Hotel Napa in downtown Napa and Milliken Creek Inn on the Napa River are each about 25 minutes from the first stop, high on Soda Canyon Road. The day runs about six and a quarter hours, and extra time can be added by the hour.
10:00 · Antinori Napa Valley
About 25 minutes away. The Antinori family's estate in a hidden valley of the Vaca Mountains, about 1,600 feet up in the Atlas Peak AVA, which Piero Antinori has said reminded him of Chianti Classico. The Estate Experience is $125, a 90-minute private seated tasting of four wines with light bites and a walk through the caves. Tuesday to Saturday at 10 a.m. and 2 p.m., by reservation request.
11:55 · Kenzo Estate
About 25 minutes away. Up Monticello Road to a 3,800-acre mountain preserve of forest, spring-fed reservoirs and streams, with barn-style buildings that carry Japanese touches. The Current Release Wine Tasting is $80, 45 minutes. By appointment, seven days a week; reservations are required before you reach the gate.
12:55 · Lunch at Angèle
About 15 minutes away. Lunch at Angèle, a French brasserie on the Napa River in downtown Napa, serving lunch daily from 11:30 a.m. to 2:30 p.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:00 · Caldwell Vineyard
About 12 minutes away. A 123-acre hillside estate in Coombsville with its own barrel cooperage, where you taste underground in a room carved from rock inside the cave. The Caldwell Vineyard Tasting Experience is $150, five estate wines with cheese and charcuterie, 90 minutes. Daily by reservation at 10 a.m., noon, 2 and 4 p.m.
3:30 · Back to your hotel
Back by about 3:50 p.m., about six and a quarter hours after pickup.
About $355 per person in tasting fees for the three wineries, paid directly to each winery.
Antinori hosts Tuesday to Saturday, so plan this day for those days. Back by about 3:50 p.m.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can you visit White Rabbit?
No. White Rabbit has no tasting room and offers no tours or tastings, as of September 2026; its website offers allocation and contact only. We can plan a day at nearby estates that do host.
How can I buy White Rabbit wine?
Through the Atlas Reserve allocation, by contacting the winery by email or phone. The 2024 Merlot was offered at $75 a bottle.
Who owns White Rabbit?
A group of local Napa Valley families, who bought the 12.5-acre vineyard in January 2024. The website does not name them individually.
Where is White Rabbit's vineyard?
On Atlas Peak, at about 2,000 feet in the Atlas Peak AVA. The winery's mailing address is on Devlin Road in Napa.
Why is it called White Rabbit?
The owners named it after a ski run that leads to hidden, exploratory terrain.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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