Atlas Peak · Napa Valley
Visit VinRoc with a Private Chauffeur
A small family winery with a rock-hewn cave at about 1,600 feet on Atlas Peak, where visits pair valley views with barrel samples, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Michael Parmenter and Kiky Lee bought their land on the slopes of Atlas Peak in 1999, then built their home, planted the vines, dug a cave and built the winery. Michael farms the vineyard and has long made the wine, and Kiky handles design and marketing. The first VinRoc wine was released in 2004, and the winery has come through the region's recent wildfires.
The estate sits at about 1,600 feet in the Atlas Peak AVA, with warm days and cool nights. About 5 of its 35 acres are planted, and production stays under 1,000 cases, mostly an intense estate Cabernet Sauvignon aged two years in French oak, plus a second Cabernet called Coyotes Howl. Michael likes to say it is a destination winery "with more coyotes than tourists."
Visits are by appointment only, with a limited number each week. The visit is a guided tour with views across the valley and a tasting in the rock-hewn cave, including barrel samples. We make the request with the winery on your behalf. Allow time for the climb up Atlas Peak Road; at the top is a quiet, working family winery.
Tasting Fees
Tasting fees to be verified upon reservation.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
4069 Atlas Peak Road, Napa
AVA
Atlas Peak
Visiting
By appointment only, with a limited number of tastings each week, arranged by phone or text with the proprietor. We arrange it on your behalf.
Known For
Estate Atlas Peak Cabernet Sauvignon aged in a rock-hewn cave
Founded
1999 (first release in 2004)
Good to Know
Advance reservations only; no walk-ins. The winery is up Atlas Peak Road at about 1,600 feet, so allow time for the drive. Ages, group size and pets are confirmed when we book.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Silverado Resort or Milliken Creek Inn.
10:00 · Pickup at Silverado Resort or Milliken Creek Inn
Silverado Resort, a golf and spa resort at the foot of Atlas Peak, is about 12 minutes from VinRoc, and Milliken Creek Inn, a small inn on the Napa River off the Silverado Trail, about 15 minutes. The day below runs about six and a half hours, and extra time can be added by the hour.
10:15 · VinRoc
A guided tour with valley views and a cave tasting with barrel samples, by appointment. We plan about 75 minutes; the format and any fee are confirmed by the winery.
11:50 · Kenzo Estate
About 20 minutes away. A 3,800-acre mountain preserve in Napa's southeast corner, where the Estate Tour & Tasting walks the vineyards, tank room and cave before a seated flight. $110, 1 hour 15 minutes. By appointment, seven days a week; no one under 21 (including infants) and no pets.
1:20 · Lunch at Angèle
About 15 minutes away. Lunch at Angèle, a French brasserie on the Napa River in downtown Napa, serving lunch daily from 11:30 a.m. to 2:30 p.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
3:00 · Krupp Brothers
About 15 minutes away. Two brothers' winery at the foot of the Vaca Mountains, pouring wines from their volcanic Stagecoach Vineyard. The Estate Tasting of five wines with cheese and charcuterie is $75, daily at 10 a.m., 12:30 or 3 p.m.; we plan about an hour. Dogs are welcome with notice.
4:00 · Back to your hotel
Back by about 4:20 p.m., about six and a half hours after pickup.
About $185 per person in tasting fees for Kenzo Estate and Krupp Brothers, paid directly to each winery, plus VinRoc's fee, to be verified upon reservation.
Krupp Brothers' estate tastings start at 10 a.m., 12:30 and 3 p.m., so lunch is timed to land you there for the 3:00 visit. The day runs about six and a half hours, back by about 4:20 p.m.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at VinRoc?
Yes. VinRoc is open by advance appointment only, with a limited number of tastings each week. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at VinRoc?
VinRoc does not publish a tasting fee. Tasting fees to be verified upon reservation, as of September 2026.
Who owns VinRoc?
Michael Parmenter and Kiky Lee, who bought the land in 1999 and built their home, the vineyard, the cave and the winery.
How high up is VinRoc?
About 1,600 feet, on the slopes of Atlas Peak in the Atlas Peak AVA.
What is VinRoc known for?
Small lots of estate Cabernet Sauvignon, under 1,000 cases a year, aged two years in French oak and tasted in its rock-hewn cave.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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