Napa · Napa Valley
Visit The Vice with a Private Chauffeur
A family label pouring single-vineyard, single-variety wines from 15 of Napa Valley's sub-regions in a private estate tasting east of the city of Napa, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
The Vice belongs to Malek Amrani and Torie Greenberg. Malek, the founder and winemaker, was born in Morocco, is a Team USA athlete and Level 3 sommelier, and spent a decade in New York as a top salesman for Moët Hennessy and Diageo. Torie, who studied at Parsons, leads the brand and design. Their motto is 'Born in Napa. Raised in New York.'
The idea is range. The Vice makes wine from 15 of Napa Valley's sub-regions, which it says no other vintner offers under one label, and its single-vineyard wines are each made from one variety. The winery says its Cabernet Sauvignon was the first wine released from the Crystal Springs District, and it lists more than 90 ratings of 90 points or higher in three years. Everyday 'House' wines sit beside small limited batches.
Visits are by appointment only. The Vice Estate Experience is a private tasting for two to six guests at the estate on Old Soda Springs Road, in the hills east of the city of Napa, with wines from across the valley's appellations poured side by side. It is a good way to taste the differences between Napa's sub-regions in one sitting, and we book it for you.
Tasting Fees
$145 for The Vice Estate Experience, a private tasting for 2 to 6 guests, prepaid. The length is not published; we allow about 90 minutes.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
2275 Old Soda Springs Road, Napa
AVA
Napa Valley
Visiting
By appointment only, prepaid on Tock, at 2275 Old Soda Springs Road, Napa. The winery lists hours Tuesday to Saturday, 10 a.m. to 5 p.m.; other dates and larger groups by email (info@thevicewine.com).
Known For
Single-vineyard, single-variety wines from 15 Napa Valley sub-regions, plus the everyday 'House' Cabernet Sauvignon, Sauvignon Blanc and Pinot Noir
Founded
Founding year not published
Good to Know
Parties of 2 to 6; larger groups and private events by request. On-site parking. Age, pet and picnic policies are not published; we confirm them when we book.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Silverado Resort or Milliken Creek Inn.
10:00 · Pickup at Silverado Resort or Milliken Creek Inn
Both hotels are about 10 to 15 minutes from The Vice, east of the city of Napa, so the tasting starts right away. The day runs about six and a half hours, and extra time can be added by the hour.
10:15 · The Vice
The Vice Estate Experience, a private tasting for 2 to 6 guests ($145, prepaid). The length is not published; we allow about 90 minutes.
12:00 · Burgess Cellars
About 12 minutes away. A family winery since 1972, rooted in a hillside vineyard first planted in the 1870s, now hosting guests at its home on the Silverado Trail in Napa. The Estate Experience of four current releases is $75; we allow about an hour. By appointment, booked and prepaid through Tock.
1:20 · Lunch at Angèle
About 15 minutes away. Lunch at Angèle, a French brasserie on the Napa River in downtown Napa, serving lunch daily from 11:30 a.m. to 2:30 p.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:50 · Chris Corley Wines
About 15 minutes away. Second-generation Napa winemaker Chris Corley and winegrower Julianna Corley pour current and library wines with light bites in the middle of a working vineyard, the vines close enough to touch. The Private Tasting is $75; we allow about 90 minutes. By reservation only, with very limited seatings; the vineyard location is confirmed with the booking.
4:20 · Back to your hotel
Back by about 4:40 p.m., about six and a half hours after pickup.
About $295 per person in tasting fees for the three wineries, paid directly to each winery.
The Vice lists hours Tuesday to Saturday, and Chris Corley's seatings are very limited, so we request both dates first and build the day around them. Back by about 4:40 p.m.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at The Vice?
Yes. Visits are by appointment only and the Estate Experience is prepaid. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at The Vice?
$145 per person for The Vice Estate Experience, for 2 to 6 guests, as of September 2026.
Who owns The Vice?
Founder and winemaker Malek Amrani and his wife, Torie Greenberg, the brand's chief brand officer.
What makes The Vice different?
Range: it makes wine from 15 of Napa Valley's sub-regions under one label, with single-vineyard wines each made from one variety, so a tasting shows the valley's appellations side by side.
Where is The Vice?
The Estate Experience is at 2275 Old Soda Springs Road, in the hills east of the city of Napa.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
Reserve Your Tour{"@context":"https://schema.org","@graph":[{"@type":"Winery","name":"The Vice","url":"https://www.thevicewine.com","address":{"@type":"PostalAddress","streetAddress":"2275 Old Soda Springs Road","addressLocality":"Napa","addressRegion":"CA","postalCode":"94558","addressCountry":"US"},"containedInPlace":{"@type":"Place","name":"Napa Valley AVA"}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do I need a reservation at The Vice?","acceptedAnswer":{"@type":"Answer","text":"Yes. Visits are by appointment only and the Estate Experience is prepaid. When you book a tour with us, your chauffeur makes the reservation for you."}},{"@type":"Question","name":"How much is a tasting at The Vice?","acceptedAnswer":{"@type":"Answer","text":"$145 per person for The Vice Estate Experience, for 2 to 6 guests, as of September 2026."}},{"@type":"Question","name":"Who owns The Vice?","acceptedAnswer":{"@type":"Answer","text":"Founder and winemaker Malek Amrani and his wife, Torie Greenberg, the brand's chief brand officer."}},{"@type":"Question","name":"What makes The Vice different?","acceptedAnswer":{"@type":"Answer","text":"Range: it makes wine from 15 of Napa Valley's sub-regions under one label, with single-vineyard wines each made from one variety, so a tasting shows the valley's appellations side by side."}},{"@type":"Question","name":"Where is The Vice?","acceptedAnswer":{"@type":"Answer","text":"The Estate Experience is at 2275 Old Soda Springs Road, in the hills east of the city of Napa."}},{"@type":"Question","name":"How does booking a tour with Bien Chauffeured work?","acceptedAnswer":{"@type":"Answer","text":"Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added."}}]}]}