Napa · Napa Valley
Visit The Setting with a Private Chauffeur
Winemaker Jesse Katz's Cabernet from Coombsville's Glass Slipper Vineyard and Alexander Valley, poured at private tastings in Napa settings such as The Setting Barn and the Napa Valley Car Club, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Jeff Cova and Noah McMahon, who met through fundraising in 2001, started The Setting with winemaker Jesse Katz and released their first wine in 2015. Katz became the youngest head winemaker in the United States at 26. The name comes from the winery's motto: the most significant thing about wine is the setting.
Two vineyards anchor the wines: SJ Ranch, an old-vine Cabernet site on Chalk Hill Road in Alexander Valley, and Glass Slipper Vineyard in Coombsville. The first wine, the 2015 SJ Ranch Cabernet, tied the highest Wine Spectator score for an Alexander Valley Cabernet since 1982, and a 2019 Glass Slipper bottle sold for $1 million at auction. The wines, made in Healdsburg, have raised millions for causes including the Navy SEAL Foundation.
There is no public tasting room. Instead, The Setting hosts curated private tastings by request in a handful of places: The Setting Barn and the Napa Valley Car Club in Napa, Meadowood in St. Helena and the Appellation Hotel in Healdsburg. We send the request with your dates; the winery replies within a day and confirms the venue, time and fee.
Tasting Fees
Tasting fees to be verified upon reservation.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Napa
AVA
Napa Valley
Visiting
Private tastings by request only, at venues such as The Setting Barn or the Napa Valley Car Club in Napa, or Meadowood in St. Helena. Requests go through the winery's booking form, answered within 24 hours (same-day requests by phone, 707-395-0582). We arrange it on your behalf.
Known For
Glass Slipper Vineyard Coombsville Cabernet and SJ Ranch Alexander Valley Cabernet
Founded
2014 (first wine released in 2015)
Good to Know
Every tasting is private and curated for your group; the venue, time and fee are confirmed with the booking. The Setting Society is the winery's membership, and The Setting Inn is its sister property.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as The Setting Inn or Bardessono.
10:00 · Pickup at The Setting Inn or Bardessono
The Setting Inn, the winery's sister property, and Bardessono in Yountville are both a short drive from the Napa venues where The Setting hosts. The winery confirms the venue and time with the booking, and we set the first drive around it. The day runs about six and a half hours, and extra time can be added by the hour.
10:15 · The Setting Wines
A private, curated tasting at the venue the winery confirms, such as The Setting Barn or the Napa Valley Car Club. The fee and length are not published; we allow about 75 minutes.
11:45 · Kelleher Family Vineyard
About 15 minutes away. A family's ten-acre Oakville Cabernet vineyard beside its own restaurant, Brix, where library Cabernets are poured in the gardens and vines. The Kelleher Cabernet Vertical is $95, 60 to 90 minutes. By appointment; closed Monday and Tuesday.
1:15 · Lunch at Rutherford Grill
About 8 minutes away. Lunch at Rutherford Grill at the Rutherford crossroads, a sit-down grill open daily. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:35 · Myriad Cellars
About 12 minutes away. Winemaker Mike Smith's own label of Cabernet from Beckstoffer Dr. Crane, To Kalon and Georges III, poured at the Brasswood estate north of St. Helena. Tastings are $125, about 90 minutes, usually four to six wines. By appointment, with priority for mailing list members; we arrange it on your behalf.
4:05 · Back to your hotel
Back by about 4:30 p.m., about six and a half hours after pickup.
About $220 per person in tasting fees for Kelleher and Myriad, plus The Setting's fee, which is confirmed when we book. Fees are paid directly to each winery.
Kelleher is closed Monday and Tuesday, so plan this day for Wednesday to Sunday. The Setting confirms its venue and time when it accepts the request, and we adjust the order of the day if needed. The day runs about six and a half hours; extra time is billed by the hour.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at The Setting?
Yes. All tastings are private and by request only, through the winery's booking form or by phone for same-day requests. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at The Setting?
The Setting does not publish a tasting fee. Tasting fees to be verified upon reservation, as of September 2026.
Where can I taste The Setting Wines in Napa Valley?
At private tastings in venues the winery uses, such as The Setting Barn and the Napa Valley Car Club in Napa and Meadowood in St. Helena. The venue is confirmed with the booking.
Who makes The Setting Wines?
Winemaker Jesse Katz, with founders Jeff Cova and Noah McMahon. The wines are made in Healdsburg.
What is the Glass Slipper bottle?
A 2019 bottle of The Setting's Glass Slipper Vineyard Cabernet from Coombsville that sold for $1 million at auction.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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