Napa Valley · Napa Valley
Visit pureCru Wines with a Private Chauffeur
Mitch Cosentino's small "winemaker's wine project", first released with the 2007 vintage and allocated to private clients and members. pureCru offers private tastings by appointment; here is how to visit, and a day at sought-after estates nearby.
Book a Six-Hour Wine Tour
About the Winery
pureCru is the label of winemaker Mitch Cosentino, who calls it "a winemaker's wine project" and says he is personally involved from the vineyard to the bottle. With more than 40 harvests behind him, he wanted to return to a small, hands-on winery like the one he started with, and released his first premium pureCru vintage in 2007.
The winery describes access to vineyard sites throughout Northern California and wines built for balance, character and depth, made in small batches to go with fine food. The wines are allocated to private clients and collectors at each vintage, and the membership program has two levels: Club Cru, four bottles three times a year at 15 percent off, and Club Coz, six bottles three times a year at 20 percent off, with a red-only option. Club releases go out in October, February and May, with pickup weekends and tastings at a Napa location.
There is no public tasting room. pureCru says it offers private wine tastings by appointment only, and members receive complimentary private tastings for themselves and up to four guests three times a year. The day below takes you to three estates near Napa, and we can request a pureCru private tasting on your behalf.
Tasting Fees
pureCru does not publish a fee for its private tastings; members receive three complimentary private tastings a year.
On the day below, the Hendry Red Wine Flight is $50, Trefethen's Winery Flights are $45, and Robert Biale's Valley Vista tasting is $50.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Napa
AVA
Napa Valley
Visiting
pureCru has no public tasting room; it offers private tastings by appointment only, and member tastings by reservation.
Known For
Small-batch wines by Mitch Cosentino, allocated to private clients and club members
Founded
First premium vintage 2007
Good to Know
Join the mailing list or a membership at purecruwines.com; wines also sell through its online store to the states it lists. For a private tasting, contact info@purecruwines.com or (707) 603-2943, or let us ask for you.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a downtown Napa hotel such as Andaz Napa or Archer Hotel Napa.
10:00 · Pickup at Andaz Napa or Archer Hotel Napa
Alongside a private tasting at pureCru, which we request by appointment, this day takes you to three sought-after estates nearby. Both hotels are on First Street in downtown Napa, about 10 minutes from the first stop. The day runs about six hours, and extra time can be added by the hour.
10:15 · Hendry Ranch Wines
About 10 minutes away. A ranch on Redwood Road farmed by the Hendry family since 1939, where every wine comes from estate grapes. The Red Wine Flight is $50, about an hour, waived with an equivalent purchase. Daily by appointment.
11:35 · Trefethen Family Vineyards
About 15 minutes away. A family estate in the Oak Knoll District around Napa Valley's last 19th-century wooden gravity-flow winery. Winery Flights are $45, about an hour. Daily, by prepaid reservation.
12:45 · Lunch at Bistro Don Giovanni
About 5 minutes away. A Napa favorite for more than 30 years, serving Italian dishes built around its own culinary garden, among the vineyards just north of town. We confirm hours and reserve a table when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:05 · Robert Biale Vineyards
About 5 minutes away. Heritage Zinfandel and Petite Sirah from a family farm on Big Ranch Road, home of Black Chicken. The Valley Vista tasting is $50, 90 minutes, outdoors on the Back Porch. By appointment.
3:35 · Back to your hotel
Back by about 3:50 p.m., about six hours after pickup.
About $145 per person in tasting fees for the three wineries, paid directly to each winery.
All three wineries host daily by appointment. If you would like a pureCru private tasting, we can request one and fit it into the day once the winery confirms a time and place.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit pureCru Wines?
Yes, by private appointment. pureCru has no public tasting room, as of October 2026, but offers private tastings by appointment only. We can make the request for you.
How can I buy pureCru wine?
Through the online store at purecruwines.com, or by joining Club Cru or Club Coz, which ship three times a year at 15 or 20 percent off.
Who makes pureCru?
Winemaker Mitch Cosentino, who calls pureCru a winemaker's wine project and released its first premium vintage in 2007.
Where do pureCru grapes come from?
The winery cites access to vineyard sites throughout Northern California; it does not name them on its site.
What do pureCru members receive?
Club shipments in October, February and May, flat-rate shipping, pickup weekends with tastings at a Napa location, and three complimentary private tastings a year for the member and up to four guests.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
Reserve Your Tour{"@context":"https://schema.org","@graph":[{"@type":"Winery","name":"pureCru Wines","url":"https://www.purecruwines.com","address":{"@type":"PostalAddress","addressLocality":"Napa","addressRegion":"CA","addressCountry":"US"},"containedInPlace":{"@type":"Place","name":"Napa Valley AVA"}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can I visit pureCru Wines?","acceptedAnswer":{"@type":"Answer","text":"Yes, by private appointment. pureCru has no public tasting room, as of October 2026, but offers private tastings by appointment only. We can make the request for you."}},{"@type":"Question","name":"How can I buy pureCru wine?","acceptedAnswer":{"@type":"Answer","text":"Through the online store at purecruwines.com, or by joining Club Cru or Club Coz, which ship three times a year at 15 or 20 percent off."}},{"@type":"Question","name":"Who makes pureCru?","acceptedAnswer":{"@type":"Answer","text":"Winemaker Mitch Cosentino, who calls pureCru a winemaker's wine project and released its first premium vintage in 2007."}},{"@type":"Question","name":"Where do pureCru grapes come from?","acceptedAnswer":{"@type":"Answer","text":"The winery cites access to vineyard sites throughout Northern California; it does not name them on its site."}},{"@type":"Question","name":"What do pureCru members receive?","acceptedAnswer":{"@type":"Answer","text":"Club shipments in October, February and May, flat-rate shipping, pickup weekends with tastings at a Napa location, and three complimentary private tastings a year for the member and up to four guests."}},{"@type":"Question","name":"How does booking a tour with Bien Chauffeured work?","acceptedAnswer":{"@type":"Answer","text":"Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added."}}]}]}