Napa · Napa Valley
Visit JaM Cellars with a Private Chauffeur
The home of Butter Chardonnay, a downtown Napa tasting room built like a recording studio lounge with live music most nights, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
JaM is John and Michele Truchard, the J and the M, second-generation Napa Valley vintners. John started in vineyard management in 1995, and in 2008 the couple launched JaM Cabernet, a Napa Valley wine priced under $20. Butter Chardonnay followed in 2010 with 1,000 cases, and the winery now calls it the top-selling Chardonnay in the country in the $13-and-up category.
In 2016 the Truchards opened the JaM Cellars Wine & Music Studio on First Street, reimagining the tasting room as a recording studio lounge with live JaMSessions and late-night pours. The same year JaM became a presenting sponsor of BottleRock Napa Valley, and the JaM Cellars Stage has hosted headliners ever since. Music is as much a part of a visit as the wine.
Here you taste the Napa Valley wines sold only at the studio, from JaM Napa Valley Brut and Butter Chardonnay to the JaMPlatinum Cabernet and Pinot Noir, in one of four tasting options. Small bites run from cheese and charcuterie to caviar, and the patio Butter Lounge is a pop-up for Butter cocktails. It is a lively, easygoing start to a day.
Tasting Fees
Four tasting options of the Napa Valley exclusive wines, starting at $45. Small bites from $15 to $35. The winery does not publish durations; we plan about an hour.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
1460 First Street, Napa
AVA
Napa Valley
Visiting
Open seven days a week, 10 a.m. to 10 p.m. Sunday to Wednesday and 10 a.m. to midnight Thursday to Saturday, with nightly music. Reservations are encouraged and walk-ins are welcome.
Known For
Butter Chardonnay, JaM Cabernet and Napa Valley wines poured only at the studio
Founded
2008 (Wine & Music Studio opened in 2016)
Good to Know
Indoor reservations on Tock take parties of 1 to 40; patio reservations 1 to 4. Happy hour runs 2 to 5 p.m. Monday to Thursday. Closed on several holidays and during BottleRock weekend. The website asks visitors to confirm they are 21 or older.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Andaz Napa or Archer Hotel Napa.
10:00 · Pickup at Andaz Napa or Archer Hotel Napa
Andaz Napa, a boutique Hyatt hotel in downtown Napa, is about 5 minutes from the studio, and Archer Hotel Napa, a downtown Napa hotel with a rooftop bar, about 5 minutes away. JaM opens at 10 a.m., so the first tasting starts right away. The day below fits well within six hours, and extra time can be added by the hour.
10:10 · JaM Cellars
A tasting of the Napa Valley exclusive wines, from $45, about an hour.
11:30 · Domaine Carneros
About 15 minutes away. A French-style château on a Carneros hilltop and one of the best-known sparkling wine houses in the valley, with a terrace that looks out over the rolling vineyards. The Daily Tasting Experience, a flight of four sparkling wines, starts at $45 for about an hour. By appointment daily from 10 a.m.; everyone must be 21 or older.
12:50 · Lunch at Angèle
About 15 minutes away. Lunch at Angèle, a French brasserie on the Napa River in downtown Napa, serving lunch daily from 11:30 a.m. to 2:30 p.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:15 · Favia
About 10 minutes away. Viticulturist Annie Favia and winemaker Andy Erickson's home winery on a historic Coombsville property restored with native plants and orchards and farmed with organic and biodynamic methods. Any fee is confirmed when the appointment is set (allow about an hour). By appointment, Thursday to Monday.
3:15 · Back to your hotel
Back by about 3:30 p.m., about five and a half hours after pickup.
About $90 per person for JaM Cellars and Domaine Carneros, plus Favia's fee, which is confirmed when the appointment is set.
Favia hosts by appointment Thursday to Monday, so this plan suits those days; on other days we suggest another Coombsville estate. Three wineries is the right pace for a day of serious tasting.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at JaM Cellars?
Reservations are encouraged and walk-ins are welcome. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at JaM Cellars?
Tastings of the Napa Valley exclusive wines start at $45 per person, as of September 2026.
Who owns JaM Cellars?
John and Michele Truchard, second-generation Napa Valley vintners and the J and M in JaM.
Is there live music at JaM Cellars?
Yes. The studio hosts nightly music and JaMSession events; check the events calendar for the date of your visit.
What is JaM Cellars known for?
Butter Chardonnay, launched in 2010, plus JaM Cabernet and Napa Valley wines poured only at the downtown studio.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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