Pritchard Hill · Napa Valley
Visit BRAND with a Private Chauffeur
A 110-acre Pritchard Hill estate where the wine is grown and made on the same ground, with a winery tour and seated flight by reservation, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
BRAND began on Pritchard Hill in 2005 under Ed and Deb Fitts, who planted the vineyards and built a winery on the estate. In 2019 it was bought by Jim Bean and Christine O'Sullivan, former Apple executives, as reported by The Drinks Business. The idea behind the name is simple: wines that root deepest where they are grown and made reach highest.
The estate covers 110 acres high on Pritchard Hill above Lake Hennessey, with about 15 acres of vines at the 2019 sale. Pritchard Hill is a named area in the eastern hills, not an official AVA, and its neighbors include some of Napa's most sought-after Cabernet houses. Every BRAND wine is born, raised and made on the estate, and the winery reminds visitors that Napa has thousands of wine brands but only a few hundred wineries.
Visits are by reservation, with priority given to members of the mailing list. Every tasting includes a tour of the winery and a flight of estate wines with a small charcuterie board. The road up is winding, and guests love the views over the lake from the top. We book directly with the winery and time the pickup for the climb.
Tasting Fees
$225 per person for non-members, including a tour of the winery and a flight of estate wines with small charcuterie. Groups of eight or more are priced by the winery.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
90 Long Ranch Road, St. Helena
AVA
Napa Valley
Visiting
By reservation only, with priority for active mailing list members. Contact the winery by email or phone to book; we arrange it on your behalf.
Known For
Estate Cabernet Sauvignon and red wines grown and made on Pritchard Hill
Founded
2005
Good to Know
Every tasting includes a winery tour, a flight of estate wines and a small charcuterie board. Groups of eight or more contact the winery for availability and pricing. Ages and pets are not published; we confirm them when we book.
A Suggested Six-Hour Day
Pickup at 9:55 a.m. from a nearby hotel such as Meadowood or Harvest Inn, to allow for the drive up Pritchard Hill.
9:55 · Pickup at Meadowood or Harvest Inn
Meadowood, at the foot of Howell Mountain, is about 20 minutes from the estate, and Harvest Inn at the south end of St. Helena about 25. We start a few minutes early for the winding climb. The day below runs about seven hours, and extra time is added by the hour.
10:15 · BRAND Napa Valley
The winery tour and estate flight with charcuterie ($225). No length is published, so we allow about 90 minutes.
12:05 · Lunch at Auberge du Soleil
About 20 minutes away. Down the hill to lunch high on Rutherford Hill with views across the valley. The Bar serves daily from 11:30 a.m., and The Restaurant offers a prix fixe lunch. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:30 · Oakham Estate Winery
About 15 minutes away. A family winery on Zinfandel Lane where breads come out of a wood-fired oven at your table. The Wood-Fired Rustic Bread and Charcuterie Pairing is $100, three wines with an individual charcuterie platter; we allow about an hour. Book a week ahead; open Monday to Friday, 10 a.m. to 3 p.m.
2:55 · Vineyard 7 & 8
About 20 minutes away. A small family estate high on Spring Mountain, where a tour of the property comes before a seated tasting of current and library estate wines. The Estate Tasting is $175 (refunded with each three-bottle Cabernet purchase); we allow about 90 minutes. Prepaid, by appointment, Monday to Saturday.
4:25 · Back to your hotel
Back by about 4:50 p.m.
About $500 per person in tasting fees for the three wineries, paid directly to each winery.
Oakham is open Monday to Friday and asks for a week's notice for the bread pairing, and Vineyard 7 & 8 hosts Monday to Saturday, so this day works on weekdays. With the drive up Pritchard Hill, it runs about seven hours.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at BRAND?
Yes. Visits are by reservation only, with priority for members of the mailing list. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at BRAND?
$225 per person for non-members, including a winery tour, a flight of estate wines and a small charcuterie board, as of September 2026.
Where is BRAND?
At 90 Long Ranch Road on Pritchard Hill, in the hills east of St. Helena above Lake Hennessey. Pritchard Hill is a named area within the Napa Valley AVA.
Who owns BRAND?
Jim Bean and Christine O'Sullivan bought the winery and estate in 2019 from founders Ed and Deb Fitts, according to The Drinks Business.
Can large groups visit BRAND?
Groups of eight or more contact the winery directly about availability, arrangements and pricing.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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