Chalk Hill · Sonoma County
Visit Toad Hollow with a Private Chauffeur
Everyday wines from the Healdsburg label founded by Todd "Dr. Toad" Williams and Rodney Strong, best known for its Unoaked Chardonnay. Toad Hollow does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
Todd Williams, known as Dr. Toad, created Toad Hollow in 1993 with his wife, Francine, and his good friend and colleague Rodney Strong, and Toad Hollow Vineyards was founded in Sonoma County in 1994. His idea was "wine for the masses": wine as part of everyday life, not only for celebrations. Frankie Williams worked alongside Todd from 1997 and, after his death in 2007, took on all executive and operational responsibilities for the winery.
Rod Strong sourced well-farmed fruit from all over California and from little-known French wine regions, and the label still buys widely. The signature Unoaked Chardonnay, made in the same cold-fermented, stainless-steel style for 30 years, is currently labeled Mendocino County; alongside it are a Monterey County Pinot Noir, a Paso Robles Cabernet Sauvignon, a Mendocino County Merlot and Risqué, a Pinot Gris from Oregon's Willamette Valley. Most bottles are priced under $20.
Toad Hollow has no tasting room, and its address is a post office box in Healdsburg. The wines are sold in stores, which the product finder on its website can locate, and online, with orders handled through WarRoom Cellars. For a day of tasting, we take guests to estates around Healdsburg and Windsor that do open their doors.
Tasting Fees
Toad Hollow does not offer tastings.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
No tasting room, Healdsburg
AVA
Chalk Hill
Visiting
Toad Hollow has no tasting room, and its website lists no visiting hours or appointments.
Known For
Unoaked Chardonnay, made in the same style for 30 years
Founded
1993 (Toad Hollow Vineyards founded 1994)
Good to Know
Find the wines in stores with the product finder on Toad Hollow's website, or buy online; order questions go to WarRoom Cellars.
A Suggested Six-Hour Day
Pickup at 10:40 a.m. from a Healdsburg hotel such as Hotel Healdsburg or h2hotel.
10:40 · Pickup at Hotel Healdsburg or h2hotel
Hotel Healdsburg, on the town plaza, and h2hotel, a green-roofed hotel just off the Healdsburg plaza, are each about 25 minutes from Notre Vue, the first stop. Since Toad Hollow does not host visitors, this day takes you to three estates nearby that do. The day below fits a six-hour tour, and extra time can be added by the hour.
11:05 · Notre Vue Estate Winery & Vineyard
About 25 minutes away. The Stein family's 710-acre estate between Windsor and Healdsburg, in the Russian River Valley and Chalk Hill appellations, with 16 grape varieties and tastings outdoors on the Block 23 Terrace or at the Lakeside Pavilion, looking over vineyards and oak woodland. The Terrace Tasting Flight of five estate wines is $25, about 90 minutes. Open Thursday to Monday from 11 a.m., last reservation mid-afternoon; reservations recommended.
12:55 · Lunch at Russian River Brewing
About 20 minutes away. The Windsor brewery and pub of Russian River Brewing, which first brewed Pliny the Elder in 1999, with a full pub menu and a self-guided brewery tour. Open daily from 11 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:30 · Aldina Vineyards
About 20 minutes away. Al and Dina Lopez, who built Lowrider Magazine into the country's top automotive title, planted estate Cabernet Sauvignon on a Mayacamas ridgeline above Santa Rosa in 1999, and winemaker Belen Ceja makes the wines. The seated Vertical Tasting Flight lines up four vintages of the estate Cabernet side by side ($40); the Portfolio Tasting Flight is $25. Open Thursday to Monday, 11 a.m. to 5 p.m.
3:35 · Marine Layer Wines
About 5 minutes away. Baron Ziegler's Sonoma Coast label, made by Rob Fischer, the winemaker behind Banshee, in a small tasting room on Center Street. The Single Vineyard Exploration of five Sonoma Coast Pinot Noirs is $40, as is a five-wine Appellation Exploration. Open daily 11:30 a.m. to 5 p.m.; reservations encouraged, walk-ins as space allows.
4:40 · Back to your hotel
Back in Healdsburg by 4:45 p.m., within six hours of pickup.
Three wineries is the right pace for a day of tasting. The Notre Vue terrace tasting takes about 90 minutes, so pickup is at 10:40, and the day works Thursday to Monday, when Notre Vue and Aldina are open.
About $90 to $105 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can you visit Toad Hollow?
No. Toad Hollow has no tasting room and lists no visiting hours, as of September 2026. We can plan a day at estates nearby that do host.
How can I buy Toad Hollow wine?
In stores, which the product finder on Toad Hollow's website can locate, or online through the winery's website; orders are handled through WarRoom Cellars.
Who founded Toad Hollow?
Todd "Dr. Toad" Williams, with his wife, Francine, and his friend Rodney Strong. Frankie Williams has led the winery since Todd's death in 2007.
What is Toad Hollow's most famous wine?
The Unoaked Chardonnay, made in the same stainless-steel style for 30 years.
Where do Toad Hollow's grapes come from?
From across California and beyond: the current wines are labeled Mendocino County, Monterey County, Paso Robles and, for the Risqué Pinot Gris, Oregon's Willamette Valley.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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