Windsor · Sonoma County
Visit Selin Cellars with a Private Chauffeur
Big, velvety boutique reds from Sonoma County vineyards, including a best-in-class Cabernet Franc, from winemaker Peter Selin. Selin Cellars does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
Selin Cellars is the label of winemaker Peter Selin, who moved to Sonoma County after a career in technology and established the winery in 2019. Friendship with winemaker Chris Taddei and his family drew him here, and he collaborates with Taddei on some varieties while concentrating on less common ones himself.
All of Selin's fruit is sourced in Sonoma County. The first contract was with Puccioni Ranch in Dry Creek Valley, and the winery also works with Burnett Vineyard and Jenks Vineyard. The style is big, bold and velvety, with bottlings such as a Fountaingrove Cabernet Franc and an Alicante Bouschet. The 2022 Cabernet Franc, also called "The Gov'ner," won best in class at the San Francisco Chronicle competition, and a small lot of Malbec honors friends from London.
There is no tasting room. Peter Selin offers in-person tastings by coming to you, or at one of the local restaurants that pour his wines, but Selin Cellars does not receive visitors. Wines are sold online through Vinoshipper and through a mailing list, a Case Club and a Founders Club. The day below visits Windsor and Dry Creek Valley, home of Puccioni Ranch.
Tasting Fees
Selin Cellars does not offer tastings.
The day below visits Martinelli ($50), Quivira ($35) and Ferrari-Carano (from $40), about $125 per person in tasting fees.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Windsor
AVA
Russian River Valley
Visiting
Selin Cellars has no tasting room; the winemaker offers to bring a tasting to you or host one at a local restaurant that pours the wines.
Known For
Big, velvety Sonoma County reds, including an award-winning Cabernet Franc
Founded
2019
Good to Know
Buy through the Vinoshipper store linked from selincellars.com, or join the mailing list, Case Club or Founders Club. To arrange a tasting, contact pete@selincellars.com or (312) 259-9444.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Hotel Healdsburg or h2hotel.
10:00 · Pickup at Hotel Healdsburg or h2hotel
Since Selin Cellars does not host visitors, this day takes you to three sought-after estates nearby that do. Hotel Healdsburg and h2hotel are both on the Healdsburg Plaza, about 15 minutes from the first stop in Windsor, where Selin Cellars is based. The day runs about six hours, and extra time can be added by the hour.
10:15 · Martinelli Winery
About 15 minutes away. A family farming the Russian River Valley since the 1880s, home of Jackass Hill Zinfandel. The Vineyard Terrace Tasting of estate Chardonnay, Pinot Noir, Syrah and Zinfandel is $50. We plan about an hour.
11:40 · Lunch at Barndiva
About 15 minutes away. Lunch at Barndiva, seasonal cooking with a garden patio near the Healdsburg Plaza. We confirm lunch hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:10 · Quivira Vineyards & Winery
About 15 minutes away. An organic farm and winery on Wine Creek, with gardens and a restored salmon stream. The Estate Tasting of five current releases is $35; open daily 11 a.m. to 4 p.m., booked online.
2:25 · Ferrari-Carano Vineyards and Winery
About 10 minutes away. Famous gardens and the Villa Fiore tasting room at the top of Dry Creek Valley. Tastings start at $40; open daily 10 a.m. to 5 p.m. We plan about an hour.
3:30 · Back to your hotel
Back by about 3:50 p.m.
All three wineries are open daily. Quivira books tastings online and opens at 11 a.m., so it follows lunch.
About $125 per person in tasting fees at Martinelli, Quivira and Ferrari-Carano, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can you visit Selin Cellars?
There is no tasting room. Peter Selin offers to bring a tasting to you or host one at a local restaurant that pours his wines, arranged directly with the winery. We can plan a day at nearby wineries that host.
How can I buy Selin Cellars wine?
Through the Vinoshipper store linked from selincellars.com, or by joining the mailing list, Case Club or Founders Club.
Where do Selin's grapes come from?
All from Sonoma County, including Puccioni Ranch in Dry Creek Valley, Burnett Vineyard and Jenks Vineyard.
What is The Gov'ner?
The 2022 Selin Cellars Cabernet Franc, which won best in class at the San Francisco Chronicle competition.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
Reserve Your Tour{"@context":"https://schema.org","@graph":[{"@type":"Winery","name":"Selin Cellars","url":"https://selincellars.com","address":{"@type":"PostalAddress","addressLocality":"Windsor","addressRegion":"CA","postalCode":"95492","addressCountry":"US"},"containedInPlace":{"@type":"Place","name":"Russian River Valley AVA"}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Can you visit Selin Cellars?","acceptedAnswer":{"@type":"Answer","text":"There is no tasting room. Peter Selin offers to bring a tasting to you or host one at a local restaurant that pours his wines, arranged directly with the winery. We can plan a day at nearby wineries that host."}},{"@type":"Question","name":"How can I buy Selin Cellars wine?","acceptedAnswer":{"@type":"Answer","text":"Through the Vinoshipper store linked from selincellars.com, or by joining the mailing list, Case Club or Founders Club."}},{"@type":"Question","name":"Where do Selin's grapes come from?","acceptedAnswer":{"@type":"Answer","text":"All from Sonoma County, including Puccioni Ranch in Dry Creek Valley, Burnett Vineyard and Jenks Vineyard."}},{"@type":"Question","name":"What is The Gov'ner?","acceptedAnswer":{"@type":"Answer","text":"The 2022 Selin Cellars Cabernet Franc, which won best in class at the San Francisco Chronicle competition."}},{"@type":"Question","name":"How does booking a tour with Bien Chauffeured work?","acceptedAnswer":{"@type":"Answer","text":"Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added."}}]}]}