Russian River Valley · Sonoma County
Visit Selby Winery with a Private Chauffeur
Healdsburg's oldest downtown tasting room, run by owner and winemaker Susie Selby half a block from the plaza, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Susie Selby and her father, Dr. David K. Selby, a Vietnam veteran, marble sculptor and spine surgeon, founded Selby Winery in 1994. Susie learned the craft on the job, working her way from tasting room manager to cellar master and assistant winemaker at a larger winery while making the first Selby wines. Her father died in 1997, and she has run the winery on her own ever since: it is 100% owned and operated by Susie Selby, with no partners or investors.
The first vintages were Chardonnay and Pinot Noir, and the range has grown to more than sixteen varieties, among them single-vineyard and reserve wines and small lots poured only in the tasting room, from whites and rosé to reds and dessert wines. Selby wines have been served at the White House since 1995, across four administrations of both parties.
The tasting room on Center Street is the oldest in downtown Healdsburg, half a block from the plaza and close to its restaurants and shops. It is an easy, unhurried first stop: we drop you at the door, and the range means there is something for every taste in the group.
Tasting Fees
$25 per person for a reserved tasting, about 45 minutes.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
215 Center Street, Healdsburg
AVA
Russian River Valley
Visiting
Open daily, 11 a.m. to 5:30 p.m. Walk-ins are welcome, and reservations can be booked online or by phone. Groups larger than 6 should call or email ahead.
Known For
Chardonnay and Pinot Noir, and a wide range of small-lot wines poured only in the tasting room
Founded
1994
Good to Know
Groups of more than 6 should contact the tasting room ahead of time. The winery does not publish policies on children or pets; we confirm when booking.
A Suggested Six-Hour Day
Pickup at 10:50 a.m. from a Healdsburg hotel such as Hotel Healdsburg or Harmon Guest House.
10:50 · Pickup at Hotel Healdsburg or Harmon Guest House
Hotel Healdsburg, on the town plaza, and Harmon Guest House, a boutique hotel just off the plaza, are each about 5 minutes from Selby Winery, which opens at 11, so the day starts a little later. The day below fits a six-hour tour, and extra time can be added by the hour.
11:00 · Selby Winery
A reserved tasting, about 45 minutes ($25).
12:05 · Porter Creek
About 20 minutes away. George Davis bonded an old barn on this Westside Road estate in 1982, and his son Alex, who trained in Burgundy, now farms its steep, certified organic slopes, including Pinot Noir planted in 1973. The Grand Tasting of one Chardonnay and four Pinot Noirs is $50, at the wine bar or at outdoor tables over the vines (an outdoor table adds $25). Open daily 10:30 a.m. to 4:30 p.m.; book ahead, walk-ins as space allows.
1:30 · Lunch at Willow Wood Market Cafe
About 25 minutes away. A café, soda fountain and general store at the center of Graton since 1995, serving down-home comfort food on a remodeled patio or inside. Lunch from 11:30 a.m., with brunch on Sundays. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
3:00 · Harvest Moon Estate & Winery
About 20 minutes away. The Pitts family has grown grapes on Olivet Road since 1976, and winemaker Randy Pitts also makes méthode champenoise sparkling wine, poured as Tiny Bubbles. The seated Harvest Moon & Tiny Bubbles tasting of six wines is $40 to $50, with walk-in flights on the crush pad from $25. Open Thursday to Monday, 11 a.m. to 5 p.m.; reservations required for 5 or more.
4:00 · Back to your hotel
Back in Healdsburg by 4:30 p.m., within six hours of pickup.
Three wineries is the right pace for a day of serious tasting. Selby opens at 11, so pickup is at 10:50, and the day works Thursday to Monday, when Harvest Moon is open.
About $115 to $125 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Selby Winery?
No. Walk-ins are welcome, and reservations can be made online or by phone; groups of more than 6 should call ahead. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Selby Winery?
$25 per person for a reserved tasting of about 45 minutes, as of September 2026.
Where is the Selby tasting room?
At 215 Center Street in Healdsburg, half a block from the plaza. It is the oldest tasting room in downtown Healdsburg.
Who owns Selby Winery?
Susie Selby, who founded it in 1994 with her father, Dr. David K. Selby, and is its winemaker. She owns and runs it with no partners or investors.
Has Selby wine been served at the White House?
Yes. Selby wines have been served at the White House since 1995, across four administrations.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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