Sonoma Valley · Sonoma County
Visit No Fine Print Wine Company with a Private Chauffeur
Unfussy $20 Cabernet, Sauvignon Blanc and canned fizz made in Sonoma by friends from the music business. No Fine Print does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
No Fine Print was started by friends whose day jobs are in the music business and who wanted to share good wine without the pretense. The first vintage, in 2018, was 500 cases of Cabernet Sauvignon, and the company says it finished that year with more than 3,500 cases. The wines are made and shipped from Sonoma, and the company gives part of its proceeds to a cause each year.
The flagship is the $20 Cabernet Sauvignon. The 2024 blends Cabernet from Lodi with Zinfandel from the Venturi Vineyard in Mendocino County and Merlot from the Pickberry Vineyard on Sonoma Mountain. There is also a Sauvignon Blanc, a canned fizzy white called Lil Fizz, and limited Fine Print bottlings of 500 cases or less, such as an Atlas Peak Tempranillo.
There is no tasting room. The company's FAQ says it is not really set up for tours, and the wines are sold online, by subscription and in stores around the country. The day below stays in Sonoma, with a Carneros cave visit and two tasting rooms near the Plaza.
Tasting Fees
No Fine Print does not offer tastings. On the day below, fees run $65 at Schug, $85 at Three Sticks and $25 at Sebastiani, paid to each winery.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Sonoma
AVA
Sonoma Valley
Visiting
No Fine Print has no tasting room; its FAQ says it is not set up for tours, and the wines are sold online and in stores.
Known For
$20 Cabernet Sauvignon and Sauvignon Blanc, plus Lil Fizz canned wine
Founded
2018
Good to Know
Buy at nofineprintwine.com, by monthly subscription, or find a store through its stockist locator. Contact info@nofineprintwine.com.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Sonoma hotel such as MacArthur Place or The Cottage Inn & Spa.
10:00 · Pickup at MacArthur Place or The Cottage Inn & Spa
Since No Fine Print does not host visitors, this day takes you to three sought-after estates nearby that do. Both hotels are near the Sonoma Plaza, about 15 minutes from the first stop in Carneros. The day runs about six hours, and extra time can be added by the hour.
10:15 · Schug Carneros Estate Winery
About 15 minutes away. The Carneros Pinot Noir house founded by the first winemaker of Insignia. The Estate Cave Experience, with sparkling wine, a guided cave stroll and a seated tasting, is $65, 90 minutes.
12:00 · Lunch at El Dorado Kitchen
About 15 minutes away. Lunch at El Dorado Kitchen on the Sonoma Plaza, with a seasonal California menu. We confirm lunch hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:20 · Three Sticks Wines
A few minutes away. Estate Pinot Noir and Chardonnay poured in an 1842 adobe off the Plaza. The Taste of Three Sticks is $85; we plan about an hour. By reservation only, for parties of up to 6.
2:35 · Sebastiani Vineyards & Winery
About 5 minutes away. A family winery since 1904, a few blocks from the Plaza. The Family Table tasting of five wines at the bar is $25. Open daily until 5 p.m.; walk-ins welcome.
3:35 · Back to your hotel
Back by about 3:45 p.m.
Schug's tasting bar is open Monday to Saturday, so we confirm the cave visit when we book; on a Sunday we would swap in another Carneros winery.
About $175 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit No Fine Print?
No. No Fine Print has no tasting room, and its FAQ says it is not really set up for tours, as of October 2026. We can plan a Sonoma day at wineries that host.
How can I buy No Fine Print wine?
Online at nofineprintwine.com, by monthly subscription, or in stores found through its stockist locator. Most wines are $20.
Where is No Fine Print made?
In Sonoma, California, where its shipments also start; the company lists an address on 8th Street East.
Where do the grapes come from?
The 2024 Cabernet blends Lodi Cabernet, Zinfandel from Mendocino County's Venturi Vineyard and Merlot from the Pickberry Vineyard on Sonoma Mountain.
Who started No Fine Print?
Friends whose day jobs are in the music business; they made their first vintage, 500 cases of Cabernet, in 2018.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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