Sonoma Valley · Sonoma County
Visit Three Sticks with a Private Chauffeur
Estate Pinot Noir and Chardonnay poured in an 1842 adobe off the Sonoma Plaza, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Bill Price, known as "Billy Three Sticks," began his wine career in 1997 when he bought the Durell Vineyard. He founded Three Sticks in 2002 with Prema Kerollis, who had worked with him at his investment firm, Texas Pacific Group, and she remains co-founder and president of the family-owned winery.
Three Sticks is fully estate: it owns and farms every vineyard it makes wine from, six in all, and focuses on Pinot Noir and Chardonnay. Durell, which spans the Sonoma Valley, Sonoma Coast and Carneros appellations, Gap's Crown in the Petaluma Gap and Walala on the far Sonoma Coast are joined by three smaller, organically farmed sites planted for Three Sticks: One Sky, Alana and William James. Ryan Prichard joined as winemaker in 2015 alongside Bob Cabral and has led the winemaking since 2021.
Tastings are held a block off the Sonoma Plaza in the Vallejo-Casteñada Adobe, built in 1842 by Salvador Vallejo, brother of General Mariano Vallejo. Bill and Eva Price bought it in 2012 and spent two years preserving it, with interiors by San Francisco designer Ken Fulk, and finds from an archaeological dig on the site are on display. Every visit is a private, hosted tasting by reservation.
Tasting Fees
$85 for the Taste of Three Sticks, a guided flight of estate Chardonnay and Pinot Noir. $95 for A Sense of Place, a tasting of wines from a single estate vineyard, starting with Durell. $115 for the Collectors Tasting of monopole and library wines and $125 for The Adobe Table lunch with paired wines, each with 72 hours' notice. $250 for the Storehouse Luncheon, booked a week ahead.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
143 West Spain Street, Sonoma
AVA
Sonoma Valley
Visiting
Open daily by reservation only, for parties of up to 6. Tastings run from morning to mid-afternoon, with the last reservation at 4 p.m.
Known For
Estate Pinot Noir and Chardonnay from Durell and Gap's Crown vineyards
Founded
2002 (the Adobe was built in 1842)
Good to Know
All guests must be 21 or older, including infants and toddlers. Only trained service animals are allowed. Reservations take up to 6 guests; larger groups contact the concierge.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Sonoma hotel such as MacArthur Place or The Lodge at Sonoma.
10:00 · Pickup at MacArthur Place or The Lodge at Sonoma
MacArthur Place, a hotel and spa set in six acres of gardens in Sonoma, is about 5 minutes from Three Sticks at the Adobe, and The Lodge at Sonoma, an Autograph Collection resort in town, about 10. The day below fits a six-hour tour, and extra time can be added by the hour.
10:15 · Three Sticks
The Taste of Three Sticks ($85), a private, guided flight of estate Chardonnay and Pinot Noir at the Adobe.
11:45 · Chateau St. Jean
About 30 minutes away. Founded in 1973 on the Goff family's Kenwood estate, with tastings in its 1920s chateau and gardens. The Classic Bar Tasting of three wines is about 60 minutes ($30), and the seated Belle Terre Experience of five wines about 70 minutes ($50). Walk-ins accepted; open daily 10 a.m. to 5 p.m.
1:00 · Lunch at Glen Ellen Village Market
About 15 minutes away. The village grocery on Arnold Drive in Glen Ellen, with sandwiches made to order for lunch on the go. Open daily from 6 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:10 · B.R. Cohn
About 10 minutes away. Founded in 1984 by Bruce Cohn, longtime manager of the Doobie Brothers, on his Olive Hill estate in Glen Ellen. The guided Wine Flight of four wines is about 90 minutes ($40). Reservations recommended; open daily 10 a.m. to 5 p.m.
3:40 · Back to your hotel
Back in Sonoma by 4:00 p.m., within six hours of pickup.
Three wineries is the right pace for a day of serious tasting. Three Sticks is by reservation only, so we confirm the tasting time when we book.
About $155 to $175 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Three Sticks?
Yes. Every visit is by reservation, for up to 6 guests. For same-day visits the winery asks you to call. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Three Sticks?
$85 per person for the Taste of Three Sticks, as of September 2026. Other tastings run $95 to $115, and lunches $125 to $250.
Can children visit Three Sticks?
No. All guests must be 21 or older, including infants and toddlers.
What is the Vallejo-Casteñada Adobe?
One of Sonoma's historic buildings, built in 1842 by Salvador Vallejo, brother of General Mariano Vallejo. Three Sticks bought it in 2012, preserved it over two years and opened it to guests in 2014.
Who owns Three Sticks?
Bill Price, who founded the winery in 2002 with co-founder and president Prema Kerollis. His family owns all six of its estate vineyards.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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