Russian River Valley · Sonoma County
Visit Marietta Cellars with a Private Chauffeur
A family winery founded in 1978, now pouring its single-estate and small-lot Etta wines in its first tasting room off the Healdsburg Plaza, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Marietta Cellars was founded in 1978 by Chris Bilbro, who named it for his favorite aunt and built a following for affordable, well-made reds. In 2012 his sons Scot and Jake bought the winery, and today Scot Bilbro is the sole owner and winemaker. The family farms about 200 acres of vineyards in Sonoma and Mendocino counties.
After 47 years, the winery opened its first tasting room in late October 2025 at 250 Center Street, just off the Healdsburg Plaza, in a building that once held the town's police station. Scot's wife, architectural designer Lisa Steinkamp, designed the bright space, with a velvet banquette, marble-topped tables, bar seats and a patio, and her watercolors appear on the labels.
The room is about the smaller-production wines, not the famous Old Vine Red. One flight pours single-estate wines from Marietta's vineyards in places like Alexander Valley, Yorkville Highlands and McDowell Valley. The other is the Etta series, four small-lot wines named for colors, such as Gris, Alabaster, Rosewood and Carmine. We confirm current details when we book.
Tasting Fees
$35 per person for either flight: the single-estate wines or the small-lot Etta series, paid at the time of the tasting. Wine club members taste free. We confirm the current price when we book.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
250 Center Street, Healdsburg
AVA
Russian River Valley
Visiting
Open daily, noon to 7 p.m., according to the winery's website. Tastings are booked through Tock, for parties of 1 to 6.
Known For
Old Vine Red, plus single-estate wines from Alexander Valley, Yorkville Highlands and McDowell Valley and the small-lot Etta series
Founded
1978
Good to Know
No food is served in the tasting room, but guests can order from Acorn Café, which shares a back door with the winery. Wine club members taste free. The Old Vine Red is not poured here.
A Suggested Six-Hour Day
Pickup at 10 a.m. from a nearby hotel such as h2hotel or Hotel Healdsburg. Marietta Cellars is a short walk from both, just off the plaza.
10:00 · Pickup at h2hotel or Hotel Healdsburg
Both hotels are on or near the Healdsburg Plaza, a short walk from Marietta Cellars. The tasting room opens at noon, so the day starts in Dry Creek Valley and comes back to town for lunch and Marietta. Extra time can be added by the hour.
10:15 · Ridge Vineyards Lytton Springs
About 10 minutes away. Century-old Zinfandel vines and a straw-bale winery in Dry Creek Valley. The Lytton Springs Estate Tasting of five single-vineyard wines is $35; plan on about 75 minutes.
11:40 · Lunch at Bravas Bar de Tapas
About 10 minutes away. Tapas, sharing plates and paella with Spanish wines, a short walk from the plaza. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:00 · Marietta Cellars
A short walk away. A seated flight of single-estate wines or the small-lot Etta series ($35 per person), booked through Tock. Plan on about an hour.
2:20 · Porter Creek Vineyards
About 15 minutes away. A family estate on Westside Road with some of the oldest Pinot Noir vines in the Russian River Valley. The Grand Tasting of one Chardonnay and four Pinot Noirs is $50, waived with a 2-bottle purchase.
3:40 · Back to your hotel
Back by 4:00 p.m., six hours after pickup.
Marietta Cellars lists tastings daily from noon to 7 p.m., so it fits any day of the week after lunch. Ridge Lytton Springs is open daily 10 a.m. to 4 p.m. and Porter Creek daily 10:30 a.m. to 4:30 p.m.
About $120 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Marietta Cellars?
Reservations are booked through Tock, and the booking page lists them for parties of 1 to 6. The winery's website lists tastings every day from noon to 7 p.m. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Marietta Cellars?
$35 per person for either of the two flights, paid at the time of the tasting. Wine club members taste free. We confirm the current price when we reserve, as of October 2026.
Where do guests taste at Marietta Cellars?
At the tasting room at 250 Center Street, just off the plaza in downtown Healdsburg. It is the winery's first tasting room, opened in late October 2025 in a building that was once the town's police station.
Can I taste Marietta's Old Vine Red there?
No. The tasting room focuses on the single-estate wines and the small-lot Etta series rather than the well-known Old Vine Red.
Who owns Marietta Cellars?
Scot Bilbro, the owner and winemaker. His father, Chris Bilbro, founded the winery in 1978 and named it for his favorite aunt.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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