Russian River Valley · Sonoma County
Visit LIOCO with a Private Chauffeur
A tasting room on the corner of the Healdsburg plaza that feels like a European wine bar, with records on the turntable and wines from small family vineyards across California, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
LIOCO was conceived in the summer of 2005 in the alley behind Spago Beverly Hills, where wine director Kevin O'Connor and wine salesman Matt Licklider, critical of the heavy-handed wines of the day, wondered whether California soils could give more nuanced wines. Today the winery is owned and run by Matt and his wife, Sara Licklider, with winemaker Drew Huffine and viticulturists Prudy Foxx and Scott Knippelmeir.
LIOCO has no estate vineyard. It buys from small family ranches spread across five counties and four hundred miles, farmed sustainably, organically or biodynamically, from sites such as David Hirsch's vineyard on the far Sonoma Coast and Hanzell in the Mayacamas. In the cellar the team works with native yeasts, uses no new oak for the whites and bottles most wines without fining or filtration, and the range runs from Chardonnay and Pinot Noir to what it calls outlier reds such as Carignan and Valdiguié.
The tasting room on the southeast corner of the historic plaza, designed by Paige Pierce Design, has been featured in Travel & Leisure and Food & Wine. It feels more like a European wine bar than a tasting room: records from a 450-album collection on a vintage Marantz turntable, shaded sidewalk tables and a parklet beside the plaza. The Elevated Tasting Experience pours library, large-format and off-menu wines in a private lounge, with optional bites made by Sara Licklider.
Tasting Fees
Three tasting experiences from $40 to $60. The Elevated Tasting Experience of library, large-format and off-menu wines is $60, or $75 with food pairing.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
125 Matheson Street, Healdsburg
AVA
Russian River Valley
Visiting
Open daily, noon to 7 p.m. Reservations are strongly encouraged.
Known For
Chardonnay and Pinot Noir from small family vineyards across California, made with minimal intervention
Founded
2005
Good to Know
Only service animals are allowed in the tasting room. Reservations canceled with less than 24 hours' notice carry a $25 per person fee. Small bites are available for purchase, and the room can be booked for private events.
A Suggested Six-Hour Day
Pickup at 11:50 a.m. from a Healdsburg hotel such as Hotel Healdsburg or h2hotel.
11:50 · Pickup at Hotel Healdsburg or h2hotel
Hotel Healdsburg, on the town plaza, and h2hotel, a green-roofed hotel just off the Healdsburg plaza, are each about 5 minutes from LIOCO. The day below fits a six-hour tour, and extra time can be added by the hour.
12:00 · LIOCO Wine Co.
The first stop. The Elevated Tasting Experience in the private lounge ($60, or $75 with bites), as the doors open at noon.
1:10 · Lunch at Bravas Bar de Tapas
About 5 minutes away. James Beard finalists Mark and Terri Stark's tapas bar on Center Street, steps from the Healdsburg plaza, with paella, Spanish wines and tables indoors or outside. Open daily from 11:30 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:40 · Harper's Rest
About 20 minutes away. The former Arista estate on Westside Road, bought in 2025 by Chris and Piper Underwood, where a 19th-century hops farmer rests among the vines under an old California bay laurel. The Estate Expressions Tasting of four estate Chardonnays and Pinot Noirs from several vintages, with views to Mount St. Helena, is a $30 deposit and runs 60 to 90 minutes. Open daily 10 a.m. to 4 p.m. in summer, Wednesday to Sunday from November to April; reservations encouraged, leashed dogs welcome.
4:00 · Matrix Winery
About 10 minutes away. A small family-owned winery in the Middle Reach of the Russian River Valley, one of the Wilson Artisan Wineries, with a shaded veranda looking over its hillside estate vineyards. The Outdoor Seated Patio Tasting of five Pinot Noirs, Chardonnays and Zinfandels is $25, paid when you book. Walk-ins welcome, reservations encouraged; open Thursday to Tuesday, 11 a.m. to 5 p.m.
5:00 · Back to your hotel
Back in Healdsburg by 5:10 p.m.
Three wineries is the right pace for a day of serious tasting. LIOCO opens at noon, so this day starts later and ends around 5:10. Matrix is closed on Wednesday, and Harper's Rest closes at 4 and is closed Monday and Tuesday from November to April, so this day works Thursday to Tuesday in summer and Thursday to Sunday in winter.
About $95 to $130 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at LIOCO?
Reservations are strongly encouraged, and cancellations with less than 24 hours' notice carry a $25 per person fee. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at LIOCO?
Tastings are $40 to $60 per person, and the Elevated Tasting Experience is $60, or $75 with food, as of September 2026.
Where is the LIOCO tasting room?
At 125 Matheson Street, on the southeast corner of the Healdsburg plaza.
Who owns LIOCO?
Husband and wife Matt and Sara Licklider. Drew Huffine is the winemaker.
Can I bring my dog to LIOCO?
Only service animals are allowed in the tasting room.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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