Russian River Valley · Sonoma County
Visit Matrix Winery with a Private Chauffeur
A small hillside tasting room in the Middle Reach of the Russian River Valley, with a shaded veranda over its estate vineyards, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Matrix is a small, family-owned winery on Westside Road and one of the Wilson Artisan Wineries, a family of boutique wineries in Northern California; club members of any of the sister wineries taste here free. Its estate fruit comes from three corners of Sonoma County: the foggy Russian River Valley, the highlands of the Sonoma Coast and the mountain edges of Dry Creek Valley.
With that range of estate sites, the winemaker can choose not just the vineyard for each wine but the block, or even specific rows. The farming is hands-on and labor-intensive, with low yields that give concentrated grapes, and the lineup centers on Pinot Noir, Chardonnay and other Burgundian-style wines, with Zinfandel, Petite Sirah and Sauvignon Blanc as well.
The tasting room sits in the Middle Reach of the valley, and its patio and shaded veranda look across hillside vineyards, a good spot to watch the coastal fog lift. The Outdoor Seated Patio Tasting pours five wines from Pinot Noir, Chardonnay and Zinfandel, and the staff talk through how the vines are farmed and where the fruit comes from. It is friendly and unpretentious, and a few minutes from Healdsburg.
Tasting Fees
$25 per person for the Outdoor Seated Patio Tasting of five wines, paid in full when you book.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
3291 Westside Road, Healdsburg
AVA
Russian River Valley
Visiting
Open Thursday to Tuesday, 11 a.m. to 5 p.m.; closed Wednesday. Walk-ins are welcome and reservations encouraged. Reservations are paid in full when booked and are non-refundable, and groups more than 15 minutes late are treated as a no-show.
Known For
Russian River Valley Pinot Noir, Chardonnay and Zinfandel
Founded
Not published by the winery
Good to Know
Club members of Matrix and its Wilson Artisan sister wineries taste free, and the member must be with the group for member pricing. If you are running late, the winery asks the group leader to call.
A Suggested Six-Hour Day
Pickup at 10:45 a.m. from a Healdsburg hotel such as The Madrona or Hotel Healdsburg.
10:45 · Pickup at The Madrona or Hotel Healdsburg
The Madrona, a 24-room hotel on a historic estate on Westside Road, is about 5 minutes from Matrix, and Hotel Healdsburg, on the town plaza, about 10. The day below fits a six-hour tour, and extra time can be added by the hour.
11:00 · Matrix Winery
The first stop. The Outdoor Seated Patio Tasting of five wines on the veranda ($25), as the doors open at 11.
12:15 · Christopher Creek Winery
About 15 minutes away. A hilltop family estate on Limerick Lane, opened in 1974, where Syrah and Petite Sirah vines planted in 1972 still go into the Reserve wines; the Foppoli family has owned it since 2012. Guests taste in a rustic tasting room or poolside on the patio with vineyard views. Reservations recommended; we confirm the tasting fee when we book.
1:25 · Lunch at Little Saint
About 10 minutes away. A plant-based restaurant, coffee bar and wine lounge on North Street in downtown Healdsburg, from owners Laurie and Jeff Ubben, with a farm of its own. Open daily from 8 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
3:00 · Notre Vue Estate Winery & Vineyard
About 25 minutes away. The Stein family's 710-acre estate between Windsor and Healdsburg, in the Russian River Valley and Chalk Hill appellations, with 16 grape varieties and tastings outdoors on the Block 23 Terrace or at the Lakeside Pavilion, looking over vineyards and oak woodland. The Terrace Tasting Flight of five estate wines is $25, about 90 minutes. Open Thursday to Monday from 11 a.m., last reservation mid-afternoon; reservations recommended.
4:30 · Back to your hotel
Back in Healdsburg by 4:55 p.m.
Three wineries is the right pace for a day of serious tasting. Matrix opens at 11 and is closed on Wednesday, and Notre Vue hosts Thursday to Monday, so this day starts at 10:45, works Thursday to Monday, and ends around 4:55, with a slightly later lunch.
About $50 per person at Matrix and Notre Vue, paid directly to each winery; Christopher Creek's fee is to be verified upon reservation.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Matrix Winery?
Walk-ins are welcome, and reservations are encouraged; they are paid in full when booked and are non-refundable. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Matrix Winery?
$25 per person for the Outdoor Seated Patio Tasting of five wines, as of September 2026. Club members of Matrix and its sister wineries taste free.
When is Matrix open?
Thursday to Tuesday, 11 a.m. to 5 p.m. It is closed on Wednesday.
Who owns Matrix Winery?
Matrix is a family-owned winery and part of Wilson Artisan Wineries, a family of boutique wineries in Northern California.
What wines does Matrix make?
Pinot Noir, Chardonnay, Zinfandel, Petite Sirah and Sauvignon Blanc, from estate fruit in the Russian River Valley, the Sonoma Coast and Dry Creek Valley.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
Reserve Your Tour{"@context":"https://schema.org","@graph":[{"@type":"Winery","name":"Matrix Winery","url":"https://matrixwinery.com/","address":{"@type":"PostalAddress","streetAddress":"3291 Westside Road","addressLocality":"Healdsburg","addressRegion":"CA","postalCode":"95448","addressCountry":"US"}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do I need a reservation at Matrix Winery?","acceptedAnswer":{"@type":"Answer","text":"Walk-ins are welcome, and reservations are encouraged; they are paid in full when booked and are non-refundable. When you book a tour with us, your chauffeur makes the reservation for you."}},{"@type":"Question","name":"How much is a tasting at Matrix Winery?","acceptedAnswer":{"@type":"Answer","text":"$25 per person for the Outdoor Seated Patio Tasting of five wines, as of September 2026. Club members of Matrix and its sister wineries taste free."}},{"@type":"Question","name":"When is Matrix open?","acceptedAnswer":{"@type":"Answer","text":"Thursday to Tuesday, 11 a.m. to 5 p.m. It is closed on Wednesday."}},{"@type":"Question","name":"Who owns Matrix Winery?","acceptedAnswer":{"@type":"Answer","text":"Matrix is a family-owned winery and part of Wilson Artisan Wineries, a family of boutique wineries in Northern California."}},{"@type":"Question","name":"What wines does Matrix make?","acceptedAnswer":{"@type":"Answer","text":"Pinot Noir, Chardonnay, Zinfandel, Petite Sirah and Sauvignon Blanc, from estate fruit in the Russian River Valley, the Sonoma Coast and Dry Creek Valley."}},{"@type":"Question","name":"How does booking a tour with Bien Chauffeured work?","acceptedAnswer":{"@type":"Answer","text":"Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added."}}]}]}