Sonoma Valley · Sonoma County
Visit Highway 12 Winery with a Private Chauffeur
Wines named for the road that runs through Sonoma Valley, poured in The Barn, the historic J.G. Marcy Stable a step off the plaza, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Highway 12 Winery was founded in 2004 by two longtime friends, Paul Giusto and Michael Sebastiani, as part of their company Generations of Sonoma. They started it as family wineries were being bought up by large companies, and named it for Highway 12, the road that runs through Sonoma Valley and Carneros, where vines were first planted two centuries ago, in 1825.
Highway 12 owns no vineyards of its own. Instead it buys from grower partners along the highway, relationships built over decades, and makes 11 varieties under the Highway 12 and Highwayman labels. The aim is wine with a sense of place that is within reach of every table, with a laid-back Sonoma Valley spirit.
The tasting room, The Barn, is a cozy room in the historic J.G. Marcy Stable, tucked off East Napa Street a short walk from the Sonoma Plaza. Flights of Highway 12 and Highwayman wines take about an hour, and it is an easy, unhurried way to start a day in Sonoma.
Tasting Fees
$25 per person for a tasting flight of Highway 12 and Highwayman wines, about an hour, paid at the visit.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
27 East Napa Street, Suite S, Sonoma
AVA
Sonoma Valley
Visiting
Open daily, 11 a.m. to 5:30 p.m. Groups of 1 to 6 book online or by email; larger groups call (707) 935-8815. Tastings are limited and fill quickly.
Known For
Sonoma Valley and Carneros wines from grower partners along Highway 12, under the Highway 12 and Highwayman labels
Founded
2004
Good to Know
Groups larger than 6 should call the tasting room. Policies on children and pets are not published, so we ask when we book.
A Suggested Six-Hour Day
Pickup at 10:50 a.m. from a Sonoma hotel such as Ledson Hotel or MacArthur Place.
10:50 · Pickup at Ledson Hotel or MacArthur Place
Ledson Hotel, on the east side of the Sonoma Plaza, and MacArthur Place, a few blocks south of the plaza, are each about 5 minutes from The Barn. The day below fits a six-hour tour, and extra time can be added by the hour.
11:00 · Highway 12 Winery
A tasting flight in The Barn, about an hour ($25).
12:10 · Lunch at Cafe La Haye
About 5 minutes away. A small restaurant on East Napa Street, a few steps from the Sonoma Plaza, serving lunch Tuesday to Saturday, 11 a.m. to 2 p.m. Reservations open a month ahead, for parties of up to 6, and we book the table with the rest of the day. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:35 · Stone Edge Farm Winery
About 10 minutes away. The McQuown family's organic estate, with vineyards on the farm near the plaza and at Silver Cloud high on Moon Mountain, and a kitchen garden that supplies Enclos, the family's Michelin-starred restaurant. The Signature Tasting at La Maison, the family's lounge on Eighth Street East, is $95 for an hour, for 2 to 4 guests. Prepaid reservations; we confirm the day and time when we book.
2:45 · Peter Cellars
About 10 minutes away. Peter Mauel's small estate winery on a Carneros vineyard on Broadway, where every wine is made and sold, with bocce and the winery dogs beside the olive grove. The Winemaker Experience, a hands-on session with Peter himself, is $45, and the Estate Tasting $27.50. By appointment.
3:45 · Back to your hotel
Back in Sonoma by 3:55 p.m., within six hours of pickup.
Three wineries is the right pace for a relaxed day. Cafe La Haye serves lunch Tuesday to Saturday, so this day works Tuesday to Saturday, and we confirm the times at Stone Edge Farm and Peter Cellars when we book.
About $165 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Highway 12 Winery?
Yes, it is best to book: tastings are limited and fill quickly. Groups of 1 to 6 book online or by email, and larger groups call the tasting room. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Highway 12 Winery?
$25 per person for a flight of Highway 12 and Highwayman wines, about an hour, as of September 2026.
Who founded Highway 12 Winery?
Paul Giusto and Michael Sebastiani, longtime friends, in 2004, as part of their company Generations of Sonoma.
Where is The Barn?
At 27 East Napa Street, Suite S, in the historic J.G. Marcy Stable, a short walk from the Sonoma Plaza.
Does Highway 12 own vineyards?
No. It buys grapes from grower partners along Highway 12 in Sonoma Valley and Carneros, relationships built over decades.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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