Los Carneros · Sonoma County
Visit Peter Cellars with a Private Chauffeur
A family estate winery minutes from the plaza, where the owner pours, plus a lounge on a historic 1974 Carneros Pinot Noir vineyard, and a suggested six-hour day around it.
Book a Six-Hour Wine Tour
About the Winery
Peter Mauel grew up in the United Kingdom and spent long stretches at wine houses in Burgundy and Bordeaux before moving to California in the early 1990s for an MBA and a career in software. Around 2000 he turned to winemaking full time, studied enology at UC Davis and made his first vintage in 2003.
In 2010 he bought the Carneros Estate Vineyard on Broadway and built the estate winery where all Peter Cellars wines are made and poured. The wines, Carneros Pinot Noir and Merlot, an estate rosé and Sonoma Valley Cabernet Sauvignon, follow French small-lot methods: hand sorting, open-top fermenters punched down by hand and only French oak. Production is very small, and the wines are sold only from the winery.
There are three ways to visit. The Estate Tasting is a relaxed hour with five wines overlooking the vineyard and olive grove, with bocce and the winery dogs, Harry and Meghan. The Winemaker Experience is a hands-on session with Peter himself. The newest, the Vineyard Lounge, welcomes guests to a historic Carneros Pinot Noir vineyard for the first time in more than 50 years, with lounge seating in a pavilion over the vines and pond and original Martini Pinot Noir vines planted in 1974.
Tasting Fees
$27.50 for the Estate Tasting. $45 for the Winemaker Experience with owner and winemaker Peter Mauel. $45 for the Vineyard Lounge at the historic Carneros vineyard.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
21708 Broadway, Sonoma
AVA
Los Carneros
Visiting
By appointment, requested through the winery's website or by phone. Days and times are confirmed when we book.
Known For
Carneros Estate Pinot Noir and Merlot, and an estate rosé
Founded
2003 (first vintage); estate since 2010
Good to Know
Groups of 2 to 50. Guests can also stay at the winery's Guest Cottage, which sleeps 2, or the Winemakers Vineyard Farmhouse, which sleeps 8 or more.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Sonoma hotel such as MacArthur Place or Ledson Hotel.
10:00 · Pickup at MacArthur Place or Ledson Hotel
MacArthur Place, a few blocks south of the plaza, and Ledson Hotel, on the east side of the Sonoma Plaza, are each about 10 minutes from Peter Cellars. The day below fits a six-hour tour, and extra time can be added by the hour.
10:15 · Peter Cellars
The Estate Tasting ($27.50) or the Winemaker Experience with Peter ($45), about an hour.
11:40 · Etude
About 25 minutes away. A Pinot Noir house on Cuttings Wharf Road in Napa Carneros, where winemaker Jon Priest makes single-vineyard wines from the Grace Benoist Ranch. The seated Terroir Experience of small-production Pinot Noir and Cabernet Sauvignon is $55, 60 minutes, and The Study of Pinot Noir, a private seated tasting of the Grace Benoist Ranch Pinot Noirs, is $95, 75 to 90 minutes. Open daily 10 a.m. to 4 p.m.; appointments recommended, walk-ins welcome.
12:50 · Lunch at Boon Fly Café
About 10 minutes away. A roadhouse in a red barn on the Carneros Highway, named for a Carneros pioneer and known for its donuts and fried chicken. Open daily from 7 a.m. to 4 p.m.; reservations are for dinner only, so lunch is walk-in. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:05 · Truchard Vineyards
About 10 minutes away. An estate on Old Sonoma Road in Napa Carneros whose Vineyard Tour and Tasting takes you out through the estate vineyards and into the caves ($55). Monday to Friday only, closed weekends and major holidays; reservations required, 21 and over.
3:05 · Back to your hotel
Back in Sonoma by 3:30 p.m., within six hours of pickup.
Three wineries is the right pace for a day of serious tasting. Truchard hosts Monday to Friday only, so this day works on weekdays; on a weekend we swap in another Carneros estate.
About $140 to $195 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Peter Cellars?
Yes. All tastings are by appointment. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Peter Cellars?
$27.50 per person for the Estate Tasting, and $45 each for the Winemaker Experience and the Vineyard Lounge, as of September 2026.
What is the Vineyard Lounge at Peter Cellars?
A tasting in lounge seating at a pavilion overlooking a historic Carneros Pinot Noir vineyard and pond, where some of the original Martini Pinot Noir vines were planted in 1974.
Can you stay at Peter Cellars?
Yes. The winery rents a Guest Cottage that sleeps 2 and a vineyard farmhouse that sleeps 8 or more.
Where can I buy Peter Cellars wine?
Only from the winery, online or by phone, since production is very small.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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