Russian River Valley · Sonoma County
Visit George Wine Company with a Private Chauffeur
About 1,000 cases a year of Russian River Valley Pinot Noir, made gently for more than twenty years and sold mostly through The George List. George does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
George Wine Company is a small, family-owned producer of Russian River Valley Pinot Noir that has made small-run wines for more than twenty years. It was founded by George Levkoff, who left bond trading to make wine in Sonoma County and interned at Williams Selyem; his first releases were 2003 Pinot Noirs, according to the Prince of Pinot. The winery's license is at the address of Moshin Vineyards on Westside Road.
The approach is deliberately gentle: handpicked grapes, free-run juice, aging in tight-grained French oak and gravity flow in place of pumps. George makes about 1,000 cases a year. The 2025 release is five small-lot wines, four reds and a rosé, all Pinot Noir from three Russian River Valley vineyards, and past bottlings have included the Ceremonial Vineyard, a site planted by the Martinelli family.
The best way to buy is The George List, an annual membership where members reserve at least a case a year at 10% off with free ground shipping; the online shop sells the current vintage. There is no tasting room, so George does not receive visitors. The day below runs along Westside Road, ending at Moshin.
Tasting Fees
George does not offer tastings. On the day below, expect about $120 per person: $25 at Rochioli, $55 at Gary Farrell and $40 at Moshin.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Santa Rosa
AVA
Russian River Valley
Visiting
George Wine Company has no tasting room and does not receive visitors; its wines are sold online and through The George List.
Known For
Small-lot Russian River Valley Pinot Noir sold through The George List
Founded
First releases from the 2003 vintage
Good to Know
Join The George List or shop at georgewine.com. Contact 707-395-6535 or info@winejdw.com.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as The Madrona or Hotel Healdsburg.
10:00 · Pickup at The Madrona or Hotel Healdsburg
Since George Wine Company does not host visitors, this day takes you to three sought-after estates nearby that do. The Madrona is on Westside Road and Hotel Healdsburg on the plaza, each about 15 minutes from the first stop. The day runs about six and a half hours, and extra time can be added by the hour.
10:30 · J. Rochioli Vineyard & Winery
About 15 minutes away. A family estate on Westside Road that began planting Pinot Noir in 1968. $25 for the Estate Flight of three or four estate wines; allow 60 to 90 minutes. By appointment, Monday to Saturday, with a 10:30 a.m. seating.
12:05 · Lunch at Valette
About 15 minutes away. Lunch at Valette, chef Dustin Valette's restaurant on the Healdsburg plaza. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:35 · Gary Farrell Vineyards & Winery
About 20 minutes away. Single-vineyard Pinot Noir and Chardonnay from a hilltop winery on Westside Road. $55 for the Discovery Tasting of single-vineyard wines, about 90 minutes, outdoors. Reservations encouraged.
3:10 · Moshin Vineyards
About 2 minutes away. A math teacher's four-level gravity-flow winery, built by hand, at the address where George holds its winery license. $40 for the Classic Wine Tasting, waived with two bottles per person. Last reservation at 3:30 p.m. We plan about an hour.
4:10 · Back to your hotel
Back by about 4:30 p.m., about six and a half hours after pickup.
Rochioli is closed Sunday, so plan this day for Monday to Saturday. Moshin's last reservation is 3:30 p.m., so we keep the Gary Farrell visit on schedule.
About $120 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit George Wine Company?
No. George has no tasting room and does not receive visitors, as of October 2026. We can plan a day along Westside Road at wineries that do.
How can I buy George wine?
Join The George List, an annual membership where members reserve at least a case a year, or buy the current vintage at georgewine.com.
Who makes George wine?
It was founded by George Levkoff, a former bond trader who interned at Williams Selyem; the winery describes itself as small and family owned.
What does George make?
Russian River Valley Pinot Noir: about 1,000 cases a year, with the 2025 release covering four reds and a rosé from three vineyards.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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