Russian River Valley · Sonoma County
Visit Rochioli with a Private Chauffeur
A family estate on Westside Road that began planting Pinot Noir in 1968, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Joe Rochioli Sr. came to America in 1911 from a village near Lucca, Italy, and as a boy worked on Wohler Ranch in the Russian River Valley. In the mid-1930s the family moved to Fenton Acres on Westside Road, the land Rochioli farms today, and bought it in the 1950s. His grandson Tom persuaded the family to make wine under its own name, and in 1983 Fenton Acres became Rochioli Vineyards, with Tom as business manager and soon winemaker.
The Rochiolis planted Sauvignon Blanc in 1959, and those vines still produce, among the oldest Sauvignon Blanc in California. Joe Jr. began planting Pinot Noir from French clones in 1968, when little was known about the grape here, and the family sold fruit to Davis Bynum and later Williams Selyem; Gary Farrell's first wines, in 1982, used Rochioli grapes. Rochioli's first estate wine, the 1985 Pinot Noir, topped Wine Spectator's list of Pinot Noir.
Visits are small and seated, overlooking the estate's Sauvignon Blanc, Chardonnay and Pinot Noir vineyards, with patio seating from May through September. The Estate Flight pours three or four estate wines, and the pour changes through the year with what the winery has available.
Tasting Fees
$25 for the Estate Flight of three or four estate wines, with one fee refunded when you buy 2 or more bottles. Allow 60 to 90 minutes.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
6192 Westside Road, Healdsburg
AVA
Russian River Valley
Visiting
Monday to Saturday by appointment, with seatings at 10:30 a.m., 12:30 p.m. and 2:30 p.m. Closed Sundays. Same-day reservations may be available by phone.
Known For
Estate Pinot Noir, Chardonnay and Sauvignon Blanc
Founded
1983 as Rochioli Vineyards (family farming here since the 1930s)
Good to Know
No one under 21, including infants. Parties of up to 6; parties of more than 4 book by email. No pets; only trained service dogs. Picnics are welcome on the patio but not inside the tasting room.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Healdsburg hotel such as The Madrona or Hotel Healdsburg.
10:00 · Pickup at The Madrona or Hotel Healdsburg
The Madrona, a 24-room hotel on a historic estate on Westside Road, and Hotel Healdsburg, on the town plaza, are each about 15 minutes from Rochioli. The day below fits a six-hour tour, and extra time can be added by the hour.
10:30 · Rochioli
The 10:30 a.m. seating for the Estate Flight ($25); allow 60 to 90 minutes.
12:05 · J Vineyards & Winery
About 20 minutes away. A Russian River Valley house for sparkling wine, Pinot Noir and Chardonnay, whose estate director, Nicole Hitchcock, was Wine Enthusiast's 2022 Winemaker of the Year. Walk-ins are welcome for the one-hour Signature Tasting ($35); the seated Legacy Lounge Tasting is $50 by appointment. Open Thursday to Monday, 11 a.m. to 4 p.m.
1:15 · Lunch at Costeaux French Bakery
About 10 minutes away. There has been a bakery on this stretch of Healdsburg Avenue since 1923, and the Seppi family has run it as Costeaux since 1981. The café serves hearty seasonal dishes indoors or on the patio. Open daily from 7:30 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:40 · Dry Creek Vineyard
About 15 minutes away. Founded in 1972 by David Stare as the first new winery in Dry Creek Valley after Prohibition, and known for Sauvignon Blanc and Zinfandel. Guided tastings are $30 to $50 for up to 6 guests. Reservations strongly encouraged; open until 4:30 p.m.
3:40 · Back to your hotel
Back in Healdsburg by 3:55 p.m., within six hours of pickup.
Optional: Seghesio Family Vineyards
Adds 30 minutes to an hour. A Zinfandel house a few blocks from the Healdsburg plaza. Walk-ins are welcome for the Bar Flight ($20, about 30 minutes); open daily until 4 p.m.
Three wineries is the right pace for a day of serious tasting. This day works Monday and Thursday to Saturday: Rochioli is closed on Sundays, and J Vineyards opens Thursday to Monday.
About $90 to $110 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need an appointment at Rochioli?
Yes. Tastings are by appointment, Monday to Saturday, with seatings at 10:30 a.m., 12:30 p.m. and 2:30 p.m. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Rochioli?
$25 per person for the Estate Flight, with one fee refunded with a purchase of 2 or more bottles, as of September 2026.
Can children visit Rochioli?
No. Rochioli cannot host anyone under 21, including infants and toddlers.
How many people can visit Rochioli together?
Up to 6. The winery cannot host larger groups, even split across tables.
What is Rochioli known for?
Estate Pinot Noir, Chardonnay and Sauvignon Blanc. Its Sauvignon Blanc vines, planted in 1959, are among the oldest in California, and its Pinot Noir plantings began in 1968.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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