St. Helena · Napa Valley
Visit Trinchero with a Private Chauffeur
The Napa Valley estate of the family that created White Zinfandel, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Mario and Mary Trinchero moved from New York City to Napa Valley in 1948 and bought an abandoned Prohibition-era winery in St. Helena, at a time when only about 15 wineries operated in the region. In 1972 their son Bob made the world's first White Zinfandel, just 220 cases. The family business grew into the country's second-largest family-owned winery.
In 2004 the family bought the Folie à Deux winery north of St. Helena to build a small, estate-focused winery, and third-generation family member Bob Torres led its design. The 22-acre property sits in the St. Helena AVA, with Cabernet Sauvignon in Mario's Vineyard and views of Spring Mountain and Howell Mountain. Head winemaker Landon Donley, formerly of Spottswoode, has made the wines since 2020.
Visits are seated and hosted. The Legacy Tasting Experience pours a flight of current releases in the Legacy Lounge or on the patio and runs about two hours. For white wine lovers, the Caviar & White Wine Experience compares vintages of the estate Sauvignon Blanc and Chardonnay with caviar from Thomas Keller's Regiis Ova.
Tasting Fees
$95 for the Legacy Tasting Experience, a hosted flight of current releases in the Legacy Lounge or on the patio, about 2 hours. $150 for the Caviar & White Wine Experience, 60 to 90 minutes.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
3070 North St. Helena Highway, St. Helena
AVA
St. Helena
Visiting
Open Thursday to Monday, 10 a.m. to 5 p.m.; Tuesday and Wednesday by appointment only. Reservations are required.
Known For
Small-lot Napa Valley Cabernet Sauvignon, Sauvignon Blanc and Chardonnay, from the family that created White Zinfandel
Founded
1948 (the family's first St. Helena winery); this estate was bought in 2004
Good to Know
Reservations are required for every visit. The winery lists parties of up to 6 for the Legacy Tasting; larger groups should contact the winery. The first tastings start at 10 a.m.
A Suggested Six-Hour Day
Pickup at 9:45 a.m. from a nearby hotel such as Alila Napa Valley or Harvest Inn. We start 15 minutes early because the first Legacy Tasting is at 10 a.m. and runs about two hours.
9:45 · Pickup at Alila Napa Valley or Harvest Inn
Stay close and the tasting starts right away. Alila Napa Valley, an adults-only resort next to Beringer in St. Helena, is about 5 minutes from Trinchero, and Harvest Inn, a garden resort at the south end of St. Helena, is about 10 minutes away. Pickup is at 9:45 so you arrive for the first 10 a.m. tasting. The day below fits a six-hour tour, and extra time can be added by the hour.
10:00 · Trinchero Napa Valley
The Legacy Tasting Experience ($95) is a hosted flight of current releases in the Legacy Lounge or on the patio and runs about two hours. The Caviar & White Wine Experience ($150, 60 to 90 minutes) pairs the estate whites with caviar.
12:10 · Canard Vineyard
About 8 minutes away. A small Calistoga estate making hand-crafted wines since 1984, with nine single-vineyard wines each year from dry-farmed grapes. The Estate Tasting is a private, seated tasting of five estate wines with cheese and charcuterie ($75); the Reserve Tasting is $150. By appointment only; dogs other than service animals are not allowed.
1:20 · Lunch at Farmstead at Long Meadow Ranch
About 15 minutes away. Lunch at Farmstead at Long Meadow Ranch on Main Street in St. Helena, a farm-to-table restaurant open for lunch daily. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:30 · Rutherford Ranch Winery
About 12 minutes away. A family-owned winery on the Silverado Trail in Rutherford that farms sustainably and pours small-batch Reserve and Estate wines sold only at the winery. The Reserve Tasting of four current releases is $55 and takes about an hour. By reservation; open daily.
3:35 · Back to your hotel
Back by 3:45 p.m., six hours after pickup.
Optional: PEJU Winery
Adds about an hour. A family-owned, female-led Rutherford estate that has welcomed guests since 1983. Walk-ins are welcome when space allows. The Classic Tasting of five wines is $65 for about an hour (the Taster's Trio is $40); open daily until 5 p.m.
About $225 per person in tasting fees for the three wineries, paid directly to each winery.
Trinchero is open Thursday to Monday, with Tuesday and Wednesday by appointment only. Canard hosts guests four days a week, so we confirm its days when we book.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Trinchero?
Yes. Every visit is by reservation, and the first tastings start at 10 a.m. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Trinchero?
$95 per person for the Legacy Tasting Experience (about 2 hours) and $150 for the Caviar & White Wine Experience (60 to 90 minutes), as of September 2026.
Who owns Trinchero Napa Valley?
The Trinchero family, whose company began in St. Helena in 1948 and is now the country's second-largest family-owned winery.
Did the Trinchero family invent White Zinfandel?
Yes. Bob Trinchero, the second generation, made the world's first White Zinfandel in 1972, a batch of 220 cases. The Napa Valley estate focuses on small-lot Cabernet Sauvignon, Sauvignon Blanc and Chardonnay.
When is Trinchero open?
Thursday to Monday, 10 a.m. to 5 p.m. Tuesday and Wednesday visits are by appointment only.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
Reserve Your Tour{"@context":"https://schema.org","@graph":[{"@type":"Winery","name":"Trinchero Napa Valley","url":"https://www.trincheronapavalley.com","address":{"@type":"PostalAddress","streetAddress":"3070 North St. Helena Highway","addressLocality":"St. Helena","addressRegion":"CA","postalCode":"94574","addressCountry":"US"},"foundingDate":"1948","containedInPlace":{"@type":"Place","name":"St. Helena AVA"}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do I need a reservation at Trinchero?","acceptedAnswer":{"@type":"Answer","text":"Yes. Every visit is by reservation, and the first tastings start at 10 a.m. When you book a tour with us, your chauffeur makes the reservation for you."}},{"@type":"Question","name":"How much is a tasting at Trinchero?","acceptedAnswer":{"@type":"Answer","text":"$95 per person for the Legacy Tasting Experience (about 2 hours) and $150 for the Caviar & White Wine Experience (60 to 90 minutes), as of September 2026."}},{"@type":"Question","name":"Who owns Trinchero Napa Valley?","acceptedAnswer":{"@type":"Answer","text":"The Trinchero family, whose company began in St. Helena in 1948 and is now the country's second-largest family-owned winery."}},{"@type":"Question","name":"Did the Trinchero family invent White Zinfandel?","acceptedAnswer":{"@type":"Answer","text":"Yes. Bob Trinchero, the second generation, made the world's first White Zinfandel in 1972, a batch of 220 cases. The Napa Valley estate focuses on small-lot Cabernet Sauvignon, Sauvignon Blanc and Chardonnay."}},{"@type":"Question","name":"When is Trinchero open?","acceptedAnswer":{"@type":"Answer","text":"Thursday to Monday, 10 a.m. to 5 p.m. Tuesday and Wednesday visits are by appointment only."}},{"@type":"Question","name":"How does booking a tour with Bien Chauffeured work?","acceptedAnswer":{"@type":"Answer","text":"Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added."}}]}]}