Napa Valley · Napa Valley
Visit The 50 by 50 with a Private Chauffeur
Devo co-founder Gerald Casale's Pinot Noir label, with a Sonoma Coast Pinot Noir and a Carneros rosé of Pinot Noir. The 50 by 50 does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
The 50 by 50 is the wine label of Gerald V. Casale, co-founder of the band Devo. He writes that California's new wave of chefs and winemakers changed how he ate and drank after Devo moved west in 1978, and that a 1989 Williams Selyem Pinot Noir made him a lifelong Pinot Noir devotee. Wine Spectator reported in 2014 that Casale has a 23-acre estate in Napa's Wooden Valley and that the first release, the 2012 Sonoma Coast Pinot Noir, was made by winemaker Kenn Vigoda.
The brand launched with a Pinot Noir and a rosé of Pinot Noir. Casale's site says the fruit came from Rodgers Creek in the Sonoma Coast AVA, from vines on Kidd stony loam at about 675 feet. The current wines are a Sonoma Coast Pinot Noir at $32 a bottle and a Carneros Rosé of Pinot Noir at $23.
There is no tasting room or published visiting program. The wines are sold online, with a club and a newsletter, and ship to most states. The day below heads to Carneros, the cool, windy district where Napa and Sonoma meet, for three wineries known for Pinot Noir and sparkling wine.
Tasting Fees
The 50 by 50 does not offer tastings.
On the day below, Saintsbury's Garden Tasting is $65, Etude's Terroir tasting is $55, and Domaine Carneros's daily tasting starts at $45.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Napa
AVA
Napa Valley
Visiting
The 50 by 50 does not receive visitors; its wines are sold online and through its club.
Known For
Sonoma Coast Pinot Noir and a Carneros rosé of Pinot Noir from Devo co-founder Gerald Casale
Founded
First vintage 2012
Good to Know
Buy at thefiftybyfifty.com, where free shipping applies on 12 or more bottles, or join the club and newsletter. General inquiries: (707) 418-8480 or info@thefiftybyfifty.com.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Carneros Resort and Spa or Andaz Napa.
10:00 · Pickup at Carneros Resort and Spa or Andaz Napa
Since The 50 by 50 does not host visitors, this day takes you to three sought-after estates nearby that do. Carneros Resort and Spa is about 5 minutes from the first stop, and Andaz Napa in downtown Napa about 15. The day runs about six hours, and extra time can be added by the hour.
10:15 · Saintsbury
About 5 to 15 minutes away. A Carneros Pinot Noir pioneer since 1981. The Garden Tasting of four current releases and a Cellarbook Pinot Noir is $65, about 75 minutes. By appointment only.
11:45 · Etude Wines
About 10 minutes away. Carneros Pinot Noir and Napa Cabernet from Tony Soter's winery on Cuttings Wharf Road. The Terroir tasting is $55, about an hour. Open daily 10 a.m. to 4 p.m.; appointments recommended.
1:00 · Lunch at Boon Fly Café
About 10 minutes away. Lunch at Boon Fly Café, the casual roadside café at Carneros Resort on Highway 12. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:20 · Domaine Carneros
About 5 minutes away. Sparkling wine on the terrace of a French-style château. The daily tasting of four wines starts at $45, about an hour. Open daily by reservation.
3:20 · Back to your hotel
Back by about 3:30 to 3:45 p.m., under six hours after pickup.
About $165 per person in tasting fees for the three wineries, paid directly to each winery.
All three wineries are open daily; Saintsbury is by appointment, which we book. For more time in Carneros, the day can end later with a sparkling wine pairing at Domaine Carneros.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit The 50 by 50?
No. The 50 by 50 has no tasting room and does not host visitors, as of October 2026. We can plan a day in Carneros at Pinot Noir wineries that do.
How can I buy The 50 by 50 wine?
Online at thefiftybyfifty.com, through its club, or by contacting info@thefiftybyfifty.com. Orders of 12 or more bottles ship free with a site code; some states cannot receive shipments.
Who owns The 50 by 50?
Gerald V. Casale, co-founder of the band Devo.
Where do The 50 by 50 grapes come from?
The Pinot Noir is labeled Sonoma Coast, and the site names Rodgers Creek as the source; the rosé of Pinot Noir is from Carneros.
What does The 50 by 50 make?
A Sonoma Coast Pinot Noir and a Carneros Rosé of Pinot Noir, currently $32 and $23 a bottle.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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