Napa · Napa Valley
Visit Tela with a Private Chauffeur
A family label making small lots of Napa Valley wine since 2005, each bottle dressed in a painting by Napa artist Annie Bouthillette-Mercier, poured at Vintner's Collective in downtown Napa, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Tela Wines has made small lots of 100% Napa Valley wine since 2005, from what the family calls carefully managed vineyards. Eric B. Mercier is the proprietor, through MHM Wine Company. The name comes from the Latin for the French toile, meaning a painting or a canvas, and that tells you what sets the label apart.
Every Tela bottling carries a painting by Annie Bouthillette-Mercier, a Napa Valley artist, so each vintage has its own artwork as well as its own wine. Releases run from 2005 to 2023, and the 2020 vintage is the one the winery currently features. Guests who like art tend to enjoy comparing the labels as much as the wines.
There is no Tela winery to visit. Tela is a member of Vintner's Collective, the shared tasting room for a small group of family wineries at 1245 Main Street, in an 1875 Italianate former saloon and brothel listed on the National Register of Historic Places. You can drop in at the bar or book a seated tasting upstairs; we ask for Tela's wines when we book.
Tasting Fees
At Vintner's Collective: $50 for The No. 1, five wines at the bar, about 45 minutes, no reservation needed. $100 for The No. 2, a seated reserve tasting upstairs, by appointment (cheese and charcuterie $25 extra). $250 for The No. 3, with sparkling wine, cheese, charcuterie and chocolates, by appointment.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
1245 Main Street, Napa
AVA
Napa Valley
Visiting
No estate visits. Tela is poured at Vintner's Collective, 1245 Main Street in downtown Napa, open daily 11 a.m. to 7 p.m. The bar tasting needs no reservation; seated tastings are by appointment, and we arrange them on your behalf.
Known For
Small-lot Napa Valley wines with labels painted by Annie Bouthillette-Mercier
Founded
2005
Good to Know
Vintner's Collective generally allows 90 minutes for a tasting, and parties of 7 or more book by phone. Each flight is chosen from the collective's member wineries, so ask for Tela when booking.
A Suggested Six-Hour Day
Pickup at 10:45 a.m. from a nearby hotel such as Milliken Creek Inn or Hotel Indigo Napa Valley.
10:45 · Pickup at Milliken Creek Inn or Hotel Indigo Napa Valley
Vintner's Collective opens at 11 a.m., so pickup is at 10:45. Milliken Creek Inn, on the Napa River off the Silverado Trail, is about 8 minutes from Main Street, and Hotel Indigo Napa Valley is a few minutes away. The day fits a six-hour tour, and extra time can be added by the hour.
11:00 · Tela Wines
At Vintner's Collective on Main Street: The No. 2 seated reserve tasting upstairs ($100), about 75 minutes, with Tela requested.
12:25 · Lunch at Bistro Don Giovanni
About 10 minutes away. Lunch at Bistro Don Giovanni, an Italian restaurant among the vineyards on Howard Lane, a valley favorite for more than 30 years, open daily from 11:30 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:45 · Addax Wines
About 10 minutes away. Russell Bevan's bold Oakville Cabernet and coastal Pinot Noir, poured by appointment at HQ Winery on Hoffman Lane just south of Yountville. Tastings are $75 to $200 depending on the experience; we allow about 75 minutes.
3:15 · Lewis Cellars
About 12 minutes away. Race car driver Randy Lewis's Cabernet house, now pouring at a lavish new estate on the Silverado Trail with pairings from a Michelin-starred chef. The Legacy Tasting is $80; we allow about an hour. Open daily until 4:30 p.m.; reservations highly recommended.
4:20 · Back to your hotel
Back by about 4:40 p.m., about six hours after pickup.
About $255 per person in tasting fees for the three wineries, paid directly to each winery.
Three wineries is the right pace for a day of serious tasting. The fourth stop is there if the day allows.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Tela?
Not for the bar tasting at Vintner's Collective. The seated tastings upstairs are by appointment. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Tela?
Tela is poured at Vintner's Collective: $50 at the bar, $100 for the seated No. 2 and $250 for The No. 3, as of September 2026.
Where can I taste Tela Wines?
At Vintner's Collective, 1245 Main Street in downtown Napa, a shared tasting room for small family wineries, open daily 11 a.m. to 7 p.m.
What is on the Tela labels?
Each bottling features a painting by Napa Valley artist Annie Bouthillette-Mercier. Tela means canvas, or painting.
Who owns Tela Wines?
Proprietor Eric B. Mercier and his family, through MHM Wine Company.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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