Napa · Napa Valley
Visit Roots Run Deep with a Private Chauffeur
The winery behind Educated Guess, pouring in a 125-year-old Craftsman house in downtown Napa, mostly for members, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Founder Mark Albrecht started Roots Run Deep in 2005 to prove that great Napa Valley wine could be exceptional and accessible. He had spent decades in wine bars, shops, restaurants and national retail, including building the wine program at Cost Plus World Market. There were no inherited vineyards and no investors: to fund the first vintage, Mark sold his house and nearly everything in it.
That first wine, Educated Guess Napa County Cabernet Sauvignon, became the foundation of the brand and has been named the top-selling Napa Valley Cabernet under $50. The portfolio now runs from Educated Guess through the site-specific Hypothesis wines to the limited Higher Education reserves. Winemaker Macario Montoya joined in 2017 after a decade as assistant winemaker at Piña in Rutherford.
The Tasting Salon is in a 125-year-old Craftsman-style house on First Street, cozy and polished, with guided tastings that include small-production bottles you won't find elsewhere. It is reserved mainly for wine club and subscription members, by appointment; non-member reservations are offered on a very limited basis. We ask well ahead and confirm the time and fee for you.
Tasting Fees
Tasting fees to be verified upon reservation. Salon tastings are a membership benefit; non-member pricing is not published.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
1607 First Street, Napa
AVA
Napa Valley
Visiting
By appointment at the Tasting Salon, 1607 First Street, Napa. Tastings are reserved primarily for wine club and subscription members; non-member reservations are very limited, requested by email or phone. We arrange it on your behalf.
Known For
Educated Guess Cabernet Sauvignon, plus Hypothesis and Higher Education wines
Founded
2005
Good to Know
Non-member visits depend on availability, so ask well ahead. Membership (no fee) guarantees salon access and includes tasting perks. Ages and group size are confirmed when booking.
A Suggested Six-Hour Day
Pickup at 10:45 a.m. from a nearby hotel such as The Inn on First or 1801 First.
10:45 · Pickup at The Inn on First or 1801 First
Both are inns on First Street in downtown Napa, a few minutes from the salon, so the late start keeps the day relaxed. The day below runs about six hours, and extra time can be added by the hour.
11:00 · Roots Run Deep Winery
A guided tasting at the Tasting Salon, by appointment. We allow about an hour and confirm the fee when the salon accepts the request.
12:15 · Laird Family Estate
About 12 minutes away. An elevated tasting room with views across the valley, where families, well-behaved pets and picnics are welcome. The Big Red's Flight is $60 (complimentary with a $120 purchase); we allow about an hour. By reservation; last tasting at 4 p.m.
1:30 · Lunch at Boon Fly Café
About 15 minutes away. Lunch at Boon Fly Café in Carneros, which serves its daytime menu every day until 4 p.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:50 · McKenzie-Mueller Vineyards & Winery
About 8 minutes away. A family farm winery in Carneros known for age-worthy, unfiltered Cabernet Franc, where the Current Release tasting of five wines is personal and unhurried. The fee is confirmed when we book; we allow about an hour. By appointment, Monday to Saturday.
3:50 · Back to your hotel
Back by about 4:10 p.m., under six hours after pickup.
About $60 per person in published tasting fees (Laird), paid directly to each winery; Roots Run Deep and McKenzie-Mueller confirm their fees when we book.
McKenzie-Mueller hosts Monday to Saturday, so plan this day for one of those days. Roots Run Deep confirms non-member visits only when space allows. Three wineries is the right pace for a day of serious tasting.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Roots Run Deep?
Yes. The Tasting Salon is by appointment, mainly for members, with very limited non-member reservations. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Roots Run Deep?
Roots Run Deep does not publish non-member pricing. Tasting fees to be verified upon reservation, as of September 2026.
What is Educated Guess?
Roots Run Deep's first wine, a Napa County Cabernet Sauvignon made to show that Napa Valley wine can deliver quality and value.
Who founded Roots Run Deep?
Mark Albrecht, in 2005, after decades in wine retail and restaurants.
Where is the Roots Run Deep tasting room?
In a 125-year-old Craftsman-style house at 1607 First Street in downtown Napa.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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