Downtown Napa · Napa Valley
A small family label rooted in the Hawaiian idea of living pono, with tastings by appointment in downtown Napa, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
Pono is the family label of David and Carole Sedeno. David is a native Hawaiian and a retired career firefighter who began working with winemakers about two decades ago, and he works with well-known wineries and winemakers in Napa and Sonoma to make the wines.
Pono is the Hawaiian idea of balance and harmony, and it shapes the whole label. Each bottle is etched with the outline of Oahu, the coordinates of Iolani Palace in Honolulu and a golden fishhook, the makau, a Polynesian symbol of one who provides. The wines are small lots from select Napa Valley vineyards.
Visits are by appointment in Pono's downtown Napa tasting room, where each tasting is set up for your group, unhurried and personal. The family also runs an Ohana wine club with member events. It is a warm, easy start to the day before a drive out to the caves of Soda Canyon.
Tasting fees to be verified upon reservation.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Napa
AVA
Napa Valley
Visiting
By appointment only, daily 10 a.m. to 5 p.m. (holidays excluded), by phone (786-759-1247) or email. The downtown Napa location is confirmed with the booking; we arrange it on your behalf.
Known For
Small-lot Napa Valley wines with a Hawaiian story
Founded
Family label of David and Carole Sedeno
Good to Know
Tasting fees, group size and ages are not published, so we confirm them when booking. Ohana wine club members get member events.
Pickup at 10:00 a.m. from a nearby hotel such as Milliken Creek Inn or The Charles.
Both are within about 10 minutes of downtown Napa. The day below fits a six-hour tour, and extra time can be added by the hour.
A tasting curated for your group, by appointment. We allow about an hour and confirm the time and fee when we book.
About 18 minutes away. A family winery whose Patland Caves Experience is a guided walk through the turns and barrel rooms of The Caves at Soda Canyon, ending outside with one of the valley's great views. $75, about 90 minutes. By appointment at least 24 hours ahead.
About 15 minutes away. A relaxed Yountville spot with a sushi bar and a patio, open for lunch daily. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
About 8 minutes away. Duckhorn's red-blend winery on the Silverado Trail, built around a 10-sided fermentation house modeled on old round barns. The seated Duckhorn Vineyards Flight is $50 for 60 to 75 minutes. Reservations required; last seated tasting at 3 p.m.
Back by about 4:05 p.m., six hours after pickup.
About $125 per person in tasting fees for Patland and Paraduxx, paid directly to each winery, plus any Pono fee, confirmed when we book.
We leave off an optional fourth stop; the Patland cave walk takes about 90 minutes, and three wineries is the right pace.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Yes. Tastings are by appointment only. When you book a tour with us, your chauffeur makes the reservation for you.
Pono does not publish a tasting fee. Tasting fees to be verified upon reservation, as of September 2026.
David and Carole Sedeno. David is a native Hawaiian and a retired career firefighter.
It is the Hawaiian idea of balance and harmony, which the family calls living pono.
The outline of Oahu, the coordinates of Iolani Palace in Honolulu and a golden fishhook, the makau.
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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