Napa Valley
Visit Mirror with a Private Chauffeur
Former 49ers and Notre Dame quarterback Rick Mirer's Napa Cabernet label, made by Kirk Venge and shared at private tastings by request, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Rick Mirer grew up in Indiana, played quarterback at Notre Dame and spent the second half of his NFL career with the 49ers and the Raiders before turning to wine as his second career. He founded Mirror Napa Valley in 2008, and the name carries the idea behind the wines: to "mirror" a carefully farmed vineyard and its terroir in the bottle.
The winemaker is Kirk Venge, born and raised in Rutherford, who learned in the family vineyard alongside his father, Nils Venge. The lineup centers on Cabernet Sauvignon, recently from Calistoga, with small lots of Chardonnay (just four barrels of the 2024), Sauvignon Blanc and Cabernet Franc. Mirror also works with the Mirer Family Foundation, which supports children's health and education and is nearing $1 million in scholarship aid and endowment.
Mirror has no public tasting room. The winery invites tasting inquiries by email, and the time and place are set when the request is accepted. We send the request for you and plan the rest of the day around it, with seated mountain tastings on Spring Mountain and Howell Mountain to round out a day of Napa Cabernet.
Tasting Fees
Tasting fees to be verified upon reservation. Mirror does not publish a tasting fee; it is confirmed when the tasting is arranged.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Rutherford
AVA
Napa Valley
Visiting
No public tasting room. Tastings are by inquiry, by email to the winery; we arrange it on your behalf. The place, day, time and length are confirmed when the request is accepted.
Known For
Napa Valley Cabernet Sauvignon made by Kirk Venge
Founded
2008
Good to Know
Join the mailing list on the winery's website for 10% off a first order. Ages, group size and pet policy are not published; we confirm them when the tasting is arranged.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a central hotel such as Alila Napa Valley or Harvest Inn. Mirror sets the tasting time and place when it accepts the request, so the start time may move.
10:00 · Pickup at Alila Napa Valley or Harvest Inn
Both are central to the valley: Alila Napa Valley, a Hyatt resort in downtown St. Helena, and Harvest Inn, a vineyard-side resort at the south end of town. Once Mirror confirms where it will host you, we set the pickup time to match. The day below runs about six and a half hours, and extra time can be added by the hour.
10:15 · Mirror Napa Valley
A private tasting of Mirror's wines, arranged by request. The winery confirms the place, time and any fee; we allow about an hour.
11:40 · Pride Mountain Vineyards
About 25 minutes away. A family estate at the top of Spring Mountain that straddles the Napa and Sonoma county line, with a walk through the caves as part of every visit. The Reserve Experience adds a seated tasting of limited wines to the cave walk; $75 and about 90 minutes. By appointment, Wednesday to Monday (closed Tuesday).
1:35 · Lunch at Market
About 25 minutes away. Lunch at Market, an American restaurant in a historic brick and stone building on Main Street in St. Helena, open for lunch Monday to Saturday from noon. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:55 · Retro Cellars
About 20 minutes away. The Dunn family's second-generation label, poured at Dunn Vineyards on Howell Mountain with a walk through the vineyards and caves, then a tasting of Retro's Rhone-style wines alongside Dunn Cabernet. $125; we plan about 90 minutes. By appointment.
4:25 · Back to your hotel
Back by about 4:45 p.m., about six and three-quarter hours after pickup.
About $200 per person in tasting fees for Pride Mountain and Retro Cellars, plus Mirror's fee, which is confirmed when the tasting is arranged. Fees are paid directly to each winery.
Mirror sets the place and time of its tasting when it accepts the request, so drive times from that stop may change. Pride Mountain is closed Tuesdays and Market serves lunch Monday to Saturday, so plan this day for Monday or Wednesday to Saturday. Back around 4:45 p.m.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Mirror?
Yes. Mirror has no public tasting room; tastings are by inquiry to the winery. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Mirror?
Mirror does not publish a tasting fee; it is to be verified upon reservation, as of September 2026.
Who owns Mirror Napa Valley?
Rick Mirer, the former Notre Dame and NFL quarterback, who founded it in 2008.
Who makes Mirror wine?
Kirk Venge, a Rutherford native and son of winemaker Nils Venge.
What does the name Mirror mean?
It plays on Mirer's name and on the goal of mirroring the vineyard and its terroir in the wine.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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