Napa · Napa Valley
Visit Component with a Private Chauffeur
Single-varietal, single-vineyard wines from sommelier-turned-vintner Michael Kennedy, tasted by appointment with the Fraîche Wine Group's estate host, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Michael Kennedy was head sommelier for Blue by Eric Ripert at the Ritz-Carlton, Grand Cayman, before starting Component with a 2013 Petit Verdot, just two barrels. Forbes named him to its 30 Under 30 list in 2017 for the idea. Component is now part of Fraîche Wine Group, the family of wineries Kennedy built with winemaker Marc Gagnon, alongside Gagnon-Kennedy Vineyards and SOM Wines.
The idea is to bottle the parts of a great blend on their own. Component makes 100% Cabernet Sauvignon, Petit Verdot and Cabernet Franc from Pritchard Hill growers, Sémillon from Sonoma's Monte Rosso Vineyard, planted on Moon Mountain in 1886, and Sauvignon Blanc from Dry Creek Valley. A Bordeaux Cabernet Franc comes from a family vineyard on the St. Émilion plateau, made by the team at Château Lynch-Bages.
Tastings are by appointment, booked by email with the group's director of hospitality, and hosted by estate host Mark Brooks at the Cheese Shed. They take a deep dive into the Napa Valley and Bordeaux wines and pour others from the Fraîche family. Fees and the tasting address are not published, so we confirm both when we book. The wines are sold through an allocation list and the Component Wine Club.
Tasting Fees
Tasting fees to be verified upon reservation.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Napa
AVA
Napa Valley
Visiting
By appointment only, booked by email with Fraîche Wine Group's director of hospitality, Daniel Bell (daniel@fraiche.wine). Tastings are at the Cheese Shed, hosted by estate host Mark Brooks; the address, days and times are confirmed when booking.
Known For
100% single-varietal Napa Valley Cabernet Sauvignon, Cabernet Franc, Petit Verdot and Sémillon
Founded
2013 (first vintage, two barrels of Petit Verdot)
Good to Know
The wines are sold through Component's allocation list and wine club. Tastings also pour wines from the other Fraîche Wine Group labels. Ages and group sizes are not published; we confirm them when booking.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Westin Verasa Napa or The Meritage Resort.
10:00 · Pickup at Westin Verasa Napa or The Meritage Resort
Component confirms its tasting place when the appointment is made, so we set the route once it is booked; the day below assumes a Napa-area tasting. Westin Verasa Napa is in the Oxbow District downtown, and The Meritage Resort is at the south end of Napa. The day fits about six hours, and extra time can be added by the hour.
10:15 · Component Wine Company
A hosted tasting at the Cheese Shed, by appointment. The fee and length are confirmed when we book; we plan about 75 minutes.
11:45 · Eleven Eleven Winery
About 15 minutes away, depending on the tasting location. A women-owned urban winery minutes from downtown Napa, with a stylish tasting room, a zen patio and single-vineyard wines by Kirk Venge. The 11:11 Experience is $75, about 75 minutes. Open daily 10 a.m. to 4 p.m., by appointment.
1:15 · Lunch at Mustards Grill
About 12 minutes away. Lunch at Mustards Grill on Highway 29 just north of Yountville, a Napa Valley favorite for more than 40 years, open daily for lunch. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:35 · Simon Family Estate
About 18 minutes away. A private tasting salon upstairs in a historic downtown Napa building, pouring Beckstoffer and other pedigreed-vineyard Cabernets among the barrels. Into the Cellar, a seated tasting with food pairings for up to 8 guests, is $150; we allow about 90 minutes. By reservation; hours are set when you book.
4:05 · Back to your hotel
Back by about 4:15 p.m., a little over six hours after pickup.
About $225 per person in tasting fees for Eleven Eleven and Simon Family, paid directly to each winery; the Component fee is confirmed when we book.
Component's tasting address and fee are confirmed when booking, and Simon Family sets its hours when you book, so we confirm both before the day and adjust the route if needed.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Component?
Yes. Tastings are by appointment, booked by email with Fraîche Wine Group's hospitality team. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Component?
Tasting fees to be verified upon reservation; Component does not publish them, as of September 2026.
Who founded Component?
Michael Kennedy, a former head sommelier for Blue by Eric Ripert at the Ritz-Carlton, Grand Cayman.
What makes Component different?
It bottles the classic Bordeaux grapes as 100% single varietals from single vineyards, rather than blending them.
How can I buy Component wine?
Through the allocation list or the Component Wine Club on componentwine.com.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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