Rutherford · Napa Valley
Visit 7Cellars with a Private Chauffeur
John Elway's wine label, at home in the Howard Backen-designed ONEHOPE winery in Rutherford, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
7Cellars is the wine brand of Hall of Fame quarterback John Elway and Jeff Sperbeck, the NFL contract advisor who represented athletes for some 30 years. The first wines, a 2013 Cabernet Sauvignon and a 2014 Chardonnay in Elway's Reserve Collection, were made with fourth-generation Napa winemaker Rob Mondavi Jr. The Farm Collection followed in March 2020 at a gentler price.
7Cellars calls its Napa Valley home "The ONEHOPE Winery Featuring 7Cellars": a winery off Highway 29 in the Rutherford AVA, designed by Howard Backen, with views of the Mayacamas. The ONEHOPE team makes the wine there, with Isadora Frias as winemaker, Philippe Melka consulting and Rob Mondavi Jr. advising. ONEHOPE gives part of every sale to charity, more than $12 million so far by its count.
There is no separate 7Cellars tasting room, so visits are at the ONEHOPE winery, which hosts seated tastings by reservation, from a relaxed Estate Introduction to a flight of four Cabernets with a curated board or a chef-curated Wine & Bites pairing. ONEHOPE's menus feature its own wines and do not list 7Cellars, so we ask the winery to pour it when we book.
Tasting Fees
$45 for the Estate Introduction. $100 for a flight of four Cabernet Sauvignons with a curated board. $125 for the seasonal Harvest Picnic & Flight and $175 for Wine & Bites, a chef-curated pairing. Durations are not published; plan about an hour for the Estate Introduction. These are ONEHOPE tastings; 7Cellars is poured on request, to be verified upon reservation.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
8301 St. Helena Highway, Rutherford
AVA
Rutherford
Visiting
Visits are at the ONEHOPE winery, 8301 St. Helena Highway in Rutherford, by reservation; Tock shows hours of 10 a.m. to 5 p.m. Tasting menus feature ONEHOPE wines, and we ask for 7Cellars to be poured when we book.
Known For
Cabernet Sauvignon and Chardonnay from John Elway's label
Founded
First wines from the 2013 vintage
Good to Know
All guests must be 21 or older. Pets are not allowed indoors but may join outdoor experiences when offered. Parties of 2 to 6 for the Estate Introduction and 2 to 8 for the other tastings.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Rancho Caymus Inn or Auberge du Soleil.
10:00 · Pickup at Rancho Caymus Inn or Auberge du Soleil
Stay close and the tasting starts right away. Rancho Caymus Inn, an inn at the Rutherford crossroads, is about 5 minutes from the winery, and Auberge du Soleil, on Rutherford Hill, about 12 minutes. The day below fits a six-hour tour, and extra time can be added by the hour.
10:15 · 7Cellars
The Estate Introduction at the ONEHOPE winery, about an hour ($45), with 7Cellars poured on request. The $100 flight of four Cabernets with a curated board runs a little longer. By reservation.
11:30 · The Terraces
About 12 minutes away. A 113-acre ranch in the Vaca foothills on the Silverado Trail, where an owner or the winemaker drives you around by 4WD, past heirloom apples and beehives, to a balsamic tasting in the acetaia before the wines. The Terraces Experience is $90 (allow about 90 minutes), one fee waived per three bottles. By appointment, up to five guests.
1:15 · Lunch at Rutherford Grill
About 8 minutes away. Lunch at Rutherford Grill at the Rutherford crossroads, a sit-down grill open daily. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:35 · Tres Sabores
About 8 minutes away. A certified organic ranch on the Rutherford Bench where sheep and guinea fowl do the mowing among vines, olives, pomegranates and Meyer lemons; Lonely Planet calls it a portal to old Napa. The Portfolio Wine Tasting at a private table by the vineyard is $65, typically 90 minutes. By appointment, Wednesday to Monday; the last tasting begins at 3 p.m.
4:05 · Back to your hotel
Back by about 4:15 p.m., just over six hours after pickup.
About $200 per person in tasting fees for the three wineries, paid directly to each winery.
Tres Sabores is closed on Tuesdays, so plan this day for any other day of the week.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at 7Cellars?
Yes. Tastings at the ONEHOPE winery, 7Cellars' home, are by reservation, and we ask for 7Cellars to be poured. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at 7Cellars?
$45 per person for the Estate Introduction at the ONEHOPE winery, up to $175 for Wine & Bites; 7Cellars is poured on request, to be verified upon reservation, as of September 2026.
Who owns 7Cellars?
John Elway and Jeff Sperbeck founded it. The wines are made at the ONEHOPE winery in Rutherford, with Rob Mondavi Jr. involved from the first vintage.
Is there a 7Cellars tasting room?
Not a separate one. 7Cellars calls the ONEHOPE winery in Rutherford its home, and visits are there.
Can children visit 7Cellars?
No. The ONEHOPE winery cannot accommodate anyone under 21.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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