Russian River Valley · Sonoma County
Visit Thirty-Seven Wines with a Private Chauffeur
Estate wines from Al and Lisa Brayton's Paradise Vineyards in the Petaluma Gap, poured at the Region wine bar in Sebastopol's Barlow, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Thirty-Seven Wines is the label of vintners Al and Lisa Brayton, who launched the winery in 2007. Al first noticed Paradise Vineyards from a for-sale sign he passed on his commute; today the couple manage about 140 acres of vineyard there, planted to more than a dozen varieties on rolling hillsides in the Petaluma Gap. The name comes from the thirty-seven interlocking circles of the Flower of Life, a symbol the winery uses for the connection between the land, its people and its community.
Every wine is estate grown and made in small lots by Shane Finley, who joined in 2012 after cellar work at Copain, Torbreck in the Barossa Valley and Domaine Pierre Gaillard in the northern Rhône. Wine Enthusiast has scored the Pinot Noir, Reserve Pinot Noir, Riesling and Reserve Petit Verdot between 91 and 94 points.
There is no tasting room at the vineyard. Instead, the winery sends visitors to Region at The Barlow in Sebastopol, a wine bar with more than 50 Sonoma County wines on self-service WineStation machines, plus hand-poured bottle service, and food delivered from Barlow restaurants. It is a relaxed way to taste Thirty-Seven alongside other local producers. We confirm current details when we book.
Tasting Fees
Region prices tastes by the pour, in one, two or five ounce pours, or by the bottle. Prices are not published online, so we confirm them when we book.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
180 Morris Street, Suite 170, Sebastopol
AVA
Russian River Valley
Visiting
Taste the wines at Region, a wine bar at The Barlow in Sebastopol; there is no tasting room at the vineyard. Region is closed on Tuesdays and asks parties of 6 or more to reserve. We confirm hours when we book.
Known For
Small-production, estate-grown Petaluma Gap wines from more than a dozen varieties, including Pinot Noir, Riesling and Petit Verdot
Founded
2007
Good to Know
Region pours more than 50 wines from about 45 Sonoma County wineries, so the Thirty-Seven selection on the wine wall can change. Region runs a happy hour with 20% off the wine wall Monday to Thursday, 4 to 6 p.m., and welcomes food ordered from Barlow restaurants such as Acre Pizza.
A Suggested Six-Hour Day
Pickup at 10:30 a.m. from a hotel in Sebastopol such as The Sebastopol Inn or Fairfield Inn & Suites Sebastopol. Region at The Barlow is a few minutes away.
10:30 · Pickup at The Sebastopol Inn or Fairfield Inn & Suites Sebastopol
Both hotels are in Sebastopol, a few minutes from The Barlow, where Region pours Thirty-Seven Wines. We start with a winery up Gravenstein Highway and reach Region around midday. Every stop is within about 15 minutes of the next. Extra time can be added by the hour.
10:45 · Dutton-Goldfield Winery
About 10 minutes away. A grower and a winemaker's partnership in cool-climate Pinot Noir and Chardonnay. The Farmer's Flight of five Dutton Ranch wines, or the seated Discovery Tasting, is $35; plan on about 60 minutes. Walk-ins welcome.
12:00 · Thirty-Seven Wines at Region
About 10 minutes away. Taste Thirty-Seven's Petaluma Gap wines at Region in The Barlow, where self-service WineStation machines pour one, two or five ounce tastes from more than 50 Sonoma County wines, priced by the pour. Plan on about an hour; we confirm Region's hours when we book.
1:10 · Lunch at Handline
About 5 minutes away. Lunch at Handline on the south side of Sebastopol, a casual spot for seasonal fare inspired by the land and sea, open daily from 11 a.m. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:35 · Emeritus Vineyards
About 12 minutes away. Dry-farmed estate Pinot Noir from Hallberg Ranch in the Green Valley. The Estate Tasting of five single-vineyard wines is $40, 60 to 90 minutes, waived with a 4-bottle purchase; we reserve ahead.
4:10 · Back to your hotel
Back by 4:30 p.m., six hours after pickup.
Region is closed on Tuesdays, so the day above suits any other day. Dutton-Goldfield and Emeritus are open daily 10 a.m. to 4 p.m.; Dutton-Goldfield is closed Thanksgiving, Christmas Eve, Christmas Day and New Year's Day.
About $75 per person in tasting fees for Dutton-Goldfield and Emeritus, plus your pours at Region, which are priced by the taste. Fees are paid directly to each winery and to Region.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Where can I taste Thirty-Seven Wines?
At Region, a wine bar at The Barlow in Sebastopol, 180 Morris Street, Suite 170. The winery's own website points visitors there; Thirty-Seven does not have its own tasting room at the vineyard.
Do I need a reservation to taste Thirty-Seven Wines at Region?
Region asks parties of 6 or more to reserve, and it is closed on Tuesdays. When you book a tour with us, we confirm the hours and make any reservation for you.
How much is a tasting of Thirty-Seven Wines?
Region pours by the taste from self-service WineStation machines, in one, two and five ounce pours, or by the bottle. Prices are not published online, so we confirm them when we book, as of October 2026.
Who owns Thirty-Seven Wines?
Vintners Al and Lisa Brayton, who launched the winery in 2007 and manage about 140 acres of vineyard at Paradise Vineyards in the Petaluma Gap. Shane Finley has made the wines since 2012.
What is Thirty-Seven Wines known for?
Small-production, estate-grown wines from more than a dozen varieties at Paradise Vineyards, including Pinot Noir, Riesling and Petit Verdot that have scored 91 to 94 points from Wine Enthusiast.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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