Dry Creek Valley · Sonoma County
Visit Frick Winery with a Private Chauffeur
A one-man winery of Rhône varieties on 7.77 hillside acres, where Bill Frick pours his own wines for free on weekends, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Bill Frick caught the wine bug at 8, on a family tour of the Italian Swiss Colony winery in Asti, a few miles up the road from where he farms today. He and his late wife, Judith Gannon, started Frick Winery in 1976 with the proceeds from selling their 1957 Chevrolet, crushing grapes with a pitchfork and hand presses. 2026 is his 50th year, and when guests ask when he will retire, his answer is never.
Everything Frick makes is Rhône varieties grown on 7.77 hillside acres in the northern part of Dry Creek Valley: Carignane, Cinsaut, Counoise, Mourvèdre, Syrah and Viognier. The Owl Hill vineyard climbs four steep acres with a view over the valley, and the tiny Garibaldi vineyard is a field blend of 110-year-old vines, Mission, Zinfandel, Petite Sirah, Carignane and more, that gives about one barrel a year. Bill still makes every wine by hand, punching down by hand, with no fining and long aging in small oak barrels.
A visit is refreshingly simple: a standing tasting at the bar in the Frick Tasting House on Walling Road, with all of the current small-batch releases open and often Bill himself pouring. It is free, it takes about 30 minutes, and it is the opposite of a polished tasting salon.
Tasting Fees
Free: Frick does not charge for tastings of its current releases.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
23072 Walling Road, Geyserville
AVA
Dry Creek Valley
Visiting
Open year round Saturday and Sunday, 11 a.m. to 4:30 p.m. Walk-ins welcome; reservations are not required but appreciated. The home page posts any temporary closures.
Known For
Estate Rhône varieties: Syrah, Viognier, Counoise, Cinsaut, Mourvèdre and Carignane
Founded
1976
Good to Know
Space and staff are limited, so the winery asks for groups of 4 or fewer. Tastings are standing at the bar and take about 30 minutes.
A Suggested Six-Hour Day
Pickup at 10:35 a.m. from a Healdsburg hotel such as Hotel Healdsburg or The Madrona.
10:35 · Pickup at Hotel Healdsburg or The Madrona
Hotel Healdsburg, on the town plaza, and The Madrona, a 24-room hotel on a historic estate on Westside Road, are each about 25 minutes from Frick, so we collect you at 10:35 to arrive as the tasting house opens. The day below fits a six-hour tour, and extra time can be added by the hour.
11:00 · Frick Winery
A free standing tasting of the current releases, about 30 minutes; we allow 45.
12:00 · Trattore Farms
About 15 minutes away. Tim Bucher's hilltop estate of Rhône varieties and olive oil, with a terrace looking all the way around, to Geyser Peak, Mount St. Helena and down Dry Creek Valley. Get Your Boots Dirty, an ATV tour of the vineyards and olive mill that ends with a full tasting, is $125 for 2 to 4 guests; fees for the wine, olive oil and paired tastings are confirmed when we book. Open Thursday to Monday, 11 a.m. to 5 p.m.
1:10 · Lunch at Catelli's
About 10 minutes away. Santi and Virginia Catelli opened this Geyserville restaurant in 1936, and their granddaughter, chef Domenica Catelli, carries on the family's handmade Italian cooking. Open Wednesday to Sunday from noon; we reserve the table for you. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:25 · Williamson Wines
About 10 minutes away. Bill and Dawn Williamson's Yoakim Bridge Estate and its century-old vineyard, where every tasting is seated and comes with food from the winery's chefs; the wines are sold only by the winery, never in stores or restaurants. Icon Wines with artisan cheeses is $60 and Icon Wines with a chef-prepared lunch is $75; allow about 90 minutes. Appointments recommended.
3:55 · Back to your hotel
Back in Healdsburg by 4:20 p.m., within six hours of pickup.
Three wineries is the right pace for a day of serious tasting. Frick's tasting house is open Saturday and Sunday from 11 a.m., so this is a weekend day that starts at 10:35 and ends around 4:20. Frick asks for groups of 4 or fewer.
About $60 to $75 per person in tasting fees at Williamson, plus $125 if you take the ATV tour at Trattore Farms; Frick is free, and Trattore's seated tasting fees are to be verified upon reservation.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Frick Winery?
No. Walk-ins are welcome on Saturday and Sunday, 11 a.m. to 4:30 p.m., though reservations are appreciated. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Frick Winery?
Tastings are free, as of September 2026.
What grapes does Frick grow?
Only Rhône varieties: Carignane, Cinsaut, Counoise, Mourvèdre, Syrah and Viognier, plus a tiny field blend of 110-year-old vines in the Garibaldi vineyard.
Who makes the wine at Frick?
Bill Frick, who founded the winery in 1976 and still makes every wine by hand.
How big a group can visit Frick?
The winery asks for groups of 4 or fewer, because space and staff are limited.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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