St. Helena · Napa Valley
Visit Sutter Home with a Private Chauffeur
The family winery that made White Zinfandel famous, with a walk-in tasting room on Highway 29, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Sutter Home dates to 1890. In 1948 the Trinchero family, who had left New York City to start over in California's young wine industry, reopened the winery after Prohibition. The family still owns it today through Trinchero Family Estates.
In 1972 Bob Trinchero drew juice off Zinfandel using the saignée method and fermented it dry, a pale wine that was Sutter Home's first White Zinfandel. In 1975 a stuck fermentation left a batch pink and slightly sweet, and that style became Sutter Home White Zinfandel. By 1987 it was the best-selling premium wine in the country, and in 1994 Wine Spectator honored Bob Trinchero for introducing more Americans to wine than anyone in history.
The tasting room sits on Highway 29 just south of downtown St. Helena, in the St. Helena AVA. No reservation is needed for the walk-in flights: Sips of Sweetness, Dry & Defined Delights, and Mindful Sips, a flight of alcohol-removed wines. It is a relaxed, friendly stop and one of the most affordable tastings in the valley.
Tasting Fees
$10 for a Custom Tasting of any three wines from the menu, by reservation. $15 for a walk-in flight: Sips of Sweetness, Dry & Defined Delights or Mindful Sips (alcohol-removed). $25 per person for groups of eight or more, booked ahead.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
277 St. Helena Highway South, St. Helena
AVA
St. Helena
Visiting
Open Thursday through Monday, 10 a.m. to 5 p.m. Walk-ins welcome; custom tastings and groups of eight or more need a reservation.
Known For
White Zinfandel, easygoing everyday wines and alcohol-removed wines
Founded
1890 (Trinchero family since 1948)
Good to Know
Wine is poured for guests 21 and over. Parties of eight or more pay $25 per person and should book ahead by phone or email. Closed Tuesday and Wednesday.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Harvest Inn or Alila Napa Valley.
10:00 · Pickup at Harvest Inn or Alila Napa Valley
Stay close and the tasting starts right away. Harvest Inn, a resort with vineyard-side rooms at the south end of St. Helena, is about 2 minutes from Sutter Home, and Alila Napa Valley, a Hyatt luxury resort in St. Helena, is about 6 minutes away. The day below fits a six-hour tour, and extra time can be added by the hour.
10:15 · Sutter Home
A walk-in flight of your choice ($15), no reservation needed. We allow about 45 minutes, with time to browse the shop.
11:15 · Rombauer Vineyards
About 13 minutes away. A tasting room off the Silverado Trail with views of the Mayacamas Mountains and gardens holding more than 100 plant varieties. Tastings are $25 for five wines, about an hour. Reservations required, for parties of up to 6.
12:30 · Lunch at Farmstead at Long Meadow Ranch
About 9 minutes away. Lunch at Farmstead on Main Street in St. Helena, farmhouse cooking built on ingredients from the Hall family's own farm, ranch and vineyards, open daily for lunch Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:00 · Honig Vineyard & Winery
About 10 minutes away. A family-owned Rutherford winery where the seated Terrace Tasting pours five wines outdoors with views of the vineyards and nearby mountains. $40 for about 75 minutes. By appointment, daily 10 a.m. to 4 p.m.; families and leashed dogs are welcome.
3:15 · Back to your hotel
Back by about 3:30 p.m., well within six hours of pickup, with time to linger or add a stop.
Optional: Napa Cellars
Adds about an hour. An Oakville tasting room on Highway 29, about 7 minutes from Honig, where dogs are welcome in the gardens. Walk-ins are welcome as space permits; tastings start at $40, including a 30-minute Flight Light. Open Thursday to Monday until 5 p.m.
About $80 per person in tasting fees for the three wineries, paid directly to each winery.
Sutter Home's tasting room is closed Tuesday and Wednesday, so plan this day for Thursday through Monday.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Sutter Home?
No, walk-ins are welcome for the $15 flights. Custom tastings and groups of eight or more need a reservation. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Sutter Home?
$15 per person for a walk-in flight, $10 for a Custom Tasting by reservation and $25 per person for groups of eight or more, as of September 2026.
Did Sutter Home invent White Zinfandel?
Sutter Home calls its wine the original White Zinfandel. Bob Trinchero first made it in 1972 as a dry, pale wine; in 1975 a stuck fermentation left it pink and slightly sweet, the style that made Sutter Home famous.
Who owns Sutter Home?
The Trinchero family, who reopened the winery in 1948, through their company Trinchero Family Estates.
Does Sutter Home offer non-alcoholic wine tastings?
Yes. The Mindful Sips flight features alcohol-removed wines, at the same $15 walk-in price.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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