Napa Valley · Napa County
Visit Avril Taylor with a Private Chauffeur
Napa Valley Cabernet Sauvignon, Chardonnay and rosé from the Pitzer family of Dallas, which began with four barrels of Cabernet in 2009. Avril Taylor does not receive visitors; here is what to know, and a day at sought-after estates in Napa Valley that do host.
Book a Six-Hour Wine Tour
About the Winery
Avril Taylor was born from four barrels of Napa Valley Cabernet Sauvignon in 2009, when the Pitzer family of Dallas set out to make wine for family and friends. As interest grew, they expanded production. The name joins the middle names of sister and brother Alison Avril Pitzer Mesec and Austin Taylor Pitzer; Avril is also their mother Dennie Avril Pitzer's maiden name, from a German family whose winemaking history dates to the late 1800s, and the label carries the Avril family crest.
Today the family focuses on limited quantities of Cabernet Sauvignon, Chardonnay and rosé from the Napa Valley. The wine club has two releases a year, Chardonnay in March and Cabernet Sauvignon in September, at three, six or twelve bottles, with a 15% discount.
Avril Taylor is based in Dallas, with no tasting room in Napa Valley, so it does not receive visitors. Club wines ship to a short list of states or can be picked up at Times Ten Cellars in Dallas. The day below spends a day in the heart of Napa Valley, among the Oakville and Rutherford estates whose Cabernet made the valley famous.
Tasting Fees
Avril Taylor does not offer tastings.
On the day below, tastings are $60 at Robert Mondavi (plus an 18% hospitality fee), $65 at Silver Oak and $60 at Grgich Hills, paid directly to each winery.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Dallas, Texas (Napa Valley wines)
AVA
Napa Valley
Visiting
Avril Taylor has no tasting room and does not receive visitors; it is based in Dallas, and wines are sold through its wine club, with pickup in Dallas.
Known For
Napa Valley Cabernet Sauvignon and Chardonnay from a Dallas family
Founded
2009
Good to Know
Join the wine club or mailing list at avriltaylor.com; shipping is limited to a few states, with pickup at Times Ten Cellars in Dallas. Contact austin@avriltaylor.com or 214-803-1271.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Yountville hotel such as Bardessono or Hotel Yountville.
10:00 · Pickup at Bardessono or Hotel Yountville
Since Avril Taylor does not host visitors, this day takes you to three sought-after estates in Napa Valley that do. Both hotels are in Yountville, about 10 minutes from the first stop. The day runs about six hours, and extra time can be added by the hour.
10:15 · Robert Mondavi Winery
About 10 minutes away. The Oakville landmark that reopened in 2026 after a three-year renovation. The Pioneer Tasting is $60, about an hour, plus an 18% hospitality fee. Open daily 10 a.m. to 4 p.m.; book at least a week ahead for Friday to Sunday.
11:25 · Silver Oak Cellars
About 5 minutes away. Cabernet Sauvignon only, aged in American oak, at a LEED Platinum winery on the Oakville Cross Road. The Silver Oak Tasting of four wines is $65, about an hour. Open daily 10 a.m. to 5 p.m.
12:40 · Lunch at Bouchon Bistro
About 10 minutes away. Lunch at Thomas Keller's Bouchon Bistro in Yountville, a classic French bistro. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:10 · Grgich Hills Estate
About 15 minutes away. Founded by the winemaker behind the Judgment of Paris Chardonnay, and farmed organically. Miljenko's Tasting is $60, about 90 minutes. Open daily 9:30 a.m. to 4:30 p.m.; seated tastings by reservation.
3:40 · Back to your hotel
Back in Yountville by about 4:00 p.m., about six hours after pickup.
About $185 per person in tasting fees for the three wineries, plus Mondavi's 18% hospitality fee, paid directly to each winery.
All three wineries are open daily. Robert Mondavi asks for bookings at least a week ahead for Friday to Sunday, so we reserve it first.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit Avril Taylor?
No. Avril Taylor is based in Dallas and has no tasting room in Napa Valley, as of October 2026. We can plan a day at Napa Valley wineries that do host.
How can I buy Avril Taylor wine?
Join the wine club or mailing list at avriltaylor.com. Club wines ship to a short list of states or can be picked up at Times Ten Cellars in Dallas.
Who owns Avril Taylor?
The Pitzer family of Dallas. The name joins the middle names of siblings Alison Avril Pitzer Mesec and Austin Taylor Pitzer.
What wines does Avril Taylor make?
Limited quantities of Napa Valley Cabernet Sauvignon, Chardonnay and rosé.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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