Sonoma Valley · Sonoma County
Visit Sojourn Cellars with a Private Chauffeur
Side-by-side tastings of Pinot Noir, Chardonnay and Cabernet from different regions, just off the Sonoma Plaza, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Sojourn Cellars began in 2001 as a project between two tennis friends, Craig Haserot and Erich Bradley, who shared a love of the game and of great wine. Erich, then an assistant winemaker at Arrowood, had moved to Sonoma in 1998, studied winemaking at UC Davis and learned from Richard Arrowood and David Ramey. The first vintage was just over a hundred cases of Cabernet Sauvignon, sold to friends and family.
Today Sojourn makes 21 wines, all Pinot Noir, Chardonnay and Cabernet Sauvignon, from vineyards on the Sonoma Coast, in the Russian River Valley and the Petaluma Gap and in Napa Valley, with a hands-off style that lets each site show. Erich is still the winemaker, now director of winemaking, spends much of his time in the vineyards with the growers, and describes his style as "New World with Old World sensibilities." Much of the wine goes to the allocation list and the wine club.
The Tasting Salon, just off the historic Sonoma Plaza, is built around comparison: you sit down and taste the same variety from different regions side by side, which guests find the clearest way to see what a vineyard does to Pinot Noir. Tastings take about an hour, and food and wine pairings can be arranged by phone. Restaurants and shops are steps away, and it makes a calm first stop before we head out to Carneros.
Tasting Fees
$45 for the seated Comparative Tasting of Pinot Noir, Chardonnay and Cabernet Sauvignon across regions, about 60 minutes, for 1 to 10 guests.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
141 East Napa Street, Sonoma
AVA
Sonoma Valley
Visiting
Tastings daily by appointment, 10 a.m. to 5 p.m. Walk-in appointments are taken first come, first served. Reservations are prepaid online.
Known For
Comparative tastings of Pinot Noir, Chardonnay and Cabernet Sauvignon from different regions
Founded
2001
Good to Know
The Comparative Tasting takes parties of 1 to 10. For a personalized food and wine pairing, call the salon at 707-933-9753. A short Splash & Dash visit can be booked for picking up bottles.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Sonoma hotel such as Ledson Hotel or The Lodge at Sonoma.
10:00 · Pickup at Ledson Hotel or The Lodge at Sonoma
Ledson Hotel, on the east side of the Sonoma Plaza, and The Lodge at Sonoma, on Broadway south of the plaza, are each about 5 minutes from Sojourn Cellars. The day below fits a six-hour tour, and extra time can be added by the hour.
10:10 · Sojourn Cellars
The seated Comparative Tasting in the Tasting Salon ($45), about 60 minutes.
11:35 · Cuvaison
About 25 minutes away. Owned since 1979 by the Swiss Schmidheiny family, who planted the Tai Estate Vineyard in Los Carneros and built a modern winery among its cool-climate Chardonnay and Pinot Noir in 2009. The seated Estate Tasting of four wines is $60, about an hour, for up to 4 guests; the Winemaker's Tasting with cheese on the patio is $85, 90 minutes. Advance reservations required; 21 and over.
12:45 · Lunch at Boon Fly Café
About 10 minutes away. A roadhouse in a red barn on the Carneros Highway, named for a Carneros pioneer and known for its donuts and fried chicken. Open daily from 7 a.m. to 4 p.m.; reservations are for dinner only, so lunch is walk-in. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:05 · Schug Carneros Estate Winery
About 20 minutes away. Walter Schug made the first Insignia at Joseph Phelps before founding his own Pinot Noir house in Carneros in 1980, and he helped establish the Carneros AVA. The private Estate Cave Experience starts with a glass of sparkling wine and a guided stroll through the cave before a seated tasting, 90 minutes ($65). Monday to Saturday; reservations highly recommended.
3:35 · Back to your hotel
Back in Sonoma by 4:00 p.m., within six hours of pickup.
Three wineries is the right pace for a day of serious tasting. Schug opens Monday to Saturday, so this day works on those days.
About $170 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Sojourn Cellars?
Yes. Tastings are by appointment and prepaid online, though walk-in appointments are taken first come, first served. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Sojourn Cellars?
$45 per person for the seated Comparative Tasting, as of September 2026.
Who makes the wine at Sojourn Cellars?
Erich Bradley, the founding winemaker, who started Sojourn with Craig Haserot in 2001 and is now director of winemaking.
Where is Sojourn's tasting room?
In the Tasting Salon at 141 East Napa Street, just off the Sonoma Plaza.
Can we pair food with the wines at Sojourn?
Yes. Personalized food and wine pairings are arranged ahead by phone at 707-933-9753.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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