Alexander Valley · Sonoma County
Visit Soda Rock Winery with a Private Chauffeur
A winery site since 1880, restored by the Wilson family, with walk-in tastings in its historic barn, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Soda Rock's history on Highway 128 goes back to 1869, when Fred Wentworth ran a general store on the property, and the first bonded winery opened there in 1880. The Ferrari and Ferrero families took over in 1923, and Leo and Rose Demostene, the daughter of Abele Ferrari, ran it from 1943 until 1973, when they built a new winery a few miles away and closed Soda Rock.
After years of neglect the property had fallen into disrepair when Ken and Diane Wilson bought it in 2000. Ken spent about a decade restoring the stone buildings and the water tower, using recycled and green materials wherever he could. The wines are made mostly from Bordeaux varieties grown in Alexander Valley.
The 2019 Kincade Fire destroyed the main tasting building, and tastings moved to the historic Wedding Barn on the property. Guests sit at private tables with vineyard views for the Daily Flight, and walk-ins are welcome. The winery also pours in downtown Healdsburg, at Old Roma Station on Hudson Street.
Tasting Fees
$25 for the Daily Flight of at least five mostly Bordeaux-style wines, waived with a two-bottle purchase and complimentary for club members.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
8015 Highway 128, Healdsburg
AVA
Alexander Valley
Visiting
Open Thursday to Monday, 11 a.m. to 5 p.m.; last reservation at 4 p.m. Walk-ins welcome, and reservations recommended. The downtown Healdsburg tasting room, 412 Hudson Street, is open Friday to Monday, 11 a.m. to 5 p.m.
Known For
Bordeaux-style red wines from Alexander Valley
Founded
First bonded winery on the site in 1880; Wilson family since 2000
Good to Know
Groups of 10 or more need a reservation made ahead, with group pricing on request. Tastings are seated at private tables.
A Suggested Six-Hour Day
Pickup at 10:40 a.m. from a Healdsburg hotel such as Hotel Healdsburg or h2hotel, in time for the 11 a.m. opening.
10:40 · Pickup at Hotel Healdsburg or h2hotel
Hotel Healdsburg, on the town plaza, and h2hotel, a green-roofed hotel just off the Healdsburg plaza, are each about 20 minutes from Soda Rock, out Highway 128 into Alexander Valley, so pickup is at 10:40 for the 11 a.m. opening. The day below fits a six-hour tour, and extra time can be added by the hour.
11:00 · Soda Rock
The Daily Flight at a private table in the barn ($25), waived with a two-bottle purchase.
12:05 · Medlock Ames
About 5 minutes away. Founded in 1998 by college friends Chris Medlock James and Ames Morison, with organically farmed estate wines from Bell Mountain Vineyard. The seated Signature Tasting on the garden patio is one hour ($45). Reservations recommended; open daily 10 a.m. to 4:30 p.m.
1:15 · Lunch at Diavola
About 10 minutes away. Chef Dino Bugica's restaurant in a historic building on Geyserville Avenue, with Neapolitan-style pizza from a wood-burning oven, handmade pasta and house-cured salumi. Open daily from 11:30 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:40 · Quivira
About 25 minutes away. Founded in 1981 and farmed organically, with more than 100 raised garden beds and Wine Creek, a restored salmon and steelhead stream, running through the estate. The Estate Tasting of five current releases, taken at your own pace, is $35, and Sip & Graze under the olive trees is $50. Tastings are booked online; open daily 11 a.m. to 4 p.m.
3:40 · Back to your hotel
Back in Healdsburg by 4:00 p.m., within six hours of pickup.
Three wineries is the right pace for a day of serious tasting. Soda Rock opens at 11 a.m., so pickup is at 10:40, and the day works Thursday to Monday, when the barn tasting room is open.
About $105 to $120 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Soda Rock Winery?
No. Walk-ins are welcome, and reservations are recommended. Groups of 10 or more must reserve ahead. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Soda Rock Winery?
$25 per person for the Daily Flight, waived with a two-bottle purchase, as of September 2026. Club members taste free.
Where does Soda Rock hold tastings?
In the historic barn at the Alexander Valley winery on Highway 128, Thursday to Monday, and at a downtown Healdsburg tasting room at 412 Hudson Street, Friday to Monday.
How old is Soda Rock?
The first bonded winery on the property opened in 1880, and a general store stood there from 1869. Ken and Diane Wilson bought and restored it after 2000.
What happened to Soda Rock in the Kincade Fire?
The 2019 fire destroyed the main tasting building. The winery kept pouring in its historic barn and its downtown Healdsburg room.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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