Russian River Valley · Sonoma County
Visit Premonition Cellars with a Private Chauffeur
Medal-winning Russian River Valley Pinot Noir, Zinfandel and Mourvèdre from grower and winemaker Anthony Schroth. Premonition hosts wine club members for complimentary tastings; here is how to visit, and a day at sought-after estates nearby.
Book a Six-Hour Wine Tour
About the Winery
Premonition Cellars is the label of Anthony Schroth, its founder, grower and winemaker. He came to Sonoma County to play baseball at Sonoma State, took a wine course when the accounting class he wanted was full, interned at O'Brien Family Vineyards in Napa, and then worked at Harvest Moon Estate & Winery in the Russian River Valley. In 2007 he took on a struggling Pinot Noir vineyard and nursed it back to quality, and in 2009 he founded Premonition.
The wines are Russian River Valley Pinot Noir, Reserve Pinot Noir, Zinfandel and Mourvèdre. They have collected a long list of medals, including Best of Class for the 2022 Reserve Pinot Noir at the San Francisco Chronicle Wine Competition and Double Gold for the 2021 Mourvèdre.
There is no tasting room open to the public. Premonition makes its wine in a shared winemaking building on Coffey Lane in Santa Rosa, and tastings there are a benefit of its free-to-join wine club, which ships twice a year. The day below stays on Coffey Lane and in the Russian River Valley, starting with two of its neighbors.
Tasting Fees
Premonition has no public tastings; complimentary tastings are a wine club benefit. On the day below, fees run $65 at Donelan, $20 at Carol Shelton and $45 at Benovia, paid to each winery.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
3360 Coffey Lane, Suite E, Santa Rosa
AVA
Russian River Valley
Visiting
Premonition Cellars has no public tasting room; complimentary tastings are a benefit of its wine club.
Known For
Russian River Valley Pinot Noir, Zinfandel and Mourvèdre
Founded
2009
Good to Know
Buy through the shop at premonitioncellars.com. The wine club has no membership fee, with 3, 6 or 12 bottles twice a year at 15% to 25% off, and members get complimentary tastings for up to four people.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a Santa Rosa hotel such as Hotel E or AC Hotel Santa Rosa.
10:00 · Pickup at Hotel E or AC Hotel Santa Rosa
Alongside a tasting at Premonition, which we arrange through its wine club, this day takes you to three sought-after estates nearby. Both hotels are in downtown Santa Rosa, about 10 minutes from Coffey Lane. The day runs about five and a half hours, and extra time can be added by the hour.
10:15 · Donelan Family Wines
About 10 minutes away. Critically acclaimed Syrah, Pinot Noir and Chardonnay poured among the barrels of a working winery on Coffey Lane, a few doors from Premonition. The Signature Wine Tasting with a winery tour is $65, 75 minutes. Reservation only.
11:35 · Carol Shelton Wines
Next door. Single-vineyard Zinfandel from a five-time Winemaker of the Year, in a homey tasting room. The reserve tasting is $20, waived with a bottle purchase. Open daily from 11 a.m.; walk-ins welcome.
12:40 · Lunch at The Spinster Sisters
About 15 minutes away. Lunch at The Spinster Sisters in Santa Rosa's SOFA district, with seasonal plates and a long wine list. We confirm lunch hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:05 · Benovia Winery
About 15 minutes away. Small-production Russian River Valley Pinot Noir and Chardonnay poured in a ranch house among the vines. The Estate & Single Vineyard Tasting is $45. By appointment; last tasting starts at 3 p.m.
3:15 · Back to your hotel
Back by about 3:30 p.m.
Benovia's last tasting starts at 3 p.m., so we keep lunch to about an hour. All three wineries are open daily.
About $130 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit Premonition Cellars?
Yes, through the wine club. Premonition has no public tasting room, as of October 2026; complimentary tastings are a benefit of its wine club, which has no membership fee. We can plan the rest of the day at nearby wineries.
How can I buy Premonition wine?
Through the shop at premonitioncellars.com, or by joining the wine club, which has no membership fee and ships twice a year.
Who makes Premonition?
Founder, grower and winemaker Anthony Schroth, who started the label in 2009.
What wines does Premonition make?
Russian River Valley Pinot Noir and Reserve Pinot Noir, Zinfandel and Mourvèdre.
Where is Premonition made?
In a shared winemaking building at 3360 Coffey Lane in Santa Rosa.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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