Sonoma Valley · Sonoma County
Visit Once and Future Wine with a Private Chauffeur
Ravenswood founder Joel Peterson's return to single-vineyard, old-vine Zinfandel, from sites such as Bedrock, Old Hill Ranch and Dickerson. Once and Future does not receive visitors; here is what to know, and a day at sought-after estates nearby that do host.
Book a Six-Hour Wine Tour
About the Winery
Once and Future Wine is the project of Joel Peterson, who learned winemaking from Joe Swan beginning in 1972 and founded Ravenswood in 1976. Ravenswood grew to nearly one million cases a year and became the best-selling red Zinfandel brand in the world. Peterson helped found ZAP (Zinfandel Advocates and Producers) and has been inducted into the Vintners Hall of Fame. He describes Once and Future as a return to his original vision for Ravenswood.
The wines come from special vineyards, many of them old field blends, made by hand in open-top redwood fermenters with hand punch-downs. The lineup includes Zinfandel from the Bedrock Vineyard in the Sonoma Valley (an 1888 planting), Old Hill Ranch, Dickerson in Napa Valley, Belloni in the Russian River Valley, Green & Red and Vogensen, as well as a Mataro from Oakley Road in Contra Costa, a Sangiacomo Merlot from Carneros and the Frances Cuvée, a co-fermented Bordeaux blend from Bedrock Vineyard.
The company lists a post office box in Glen Ellen, sells online and through its mailing list, and has no tasting room, so it does not receive visitors. The day below starts at Bedrock Wine Co., run by Peterson's son Morgan Twain-Peterson, and continues to two historic Sonoma estates.
Tasting Fees
Once and Future does not offer tastings. On the day below, expect about $180 per person: $45 at Bedrock, $90 at Hanzell and $45 at Gundlach Bundschu.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Glen Ellen
AVA
Sonoma Valley
Visiting
Once and Future Wine has no tasting room and does not receive visitors; its wines are sold online and through its mailing list.
Known For
Single-vineyard old-vine Zinfandel from Joel Peterson, founder of Ravenswood
Founded
Founding year not published
Good to Know
Buy online or join the mailing list at onceandfuturewine.com. Contact info@onceandfuturewine.com or 855-566-3946.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a hotel on the Sonoma Plaza such as El Dorado Hotel or Ledson Hotel.
10:00 · Pickup at El Dorado Hotel or Ledson Hotel
Since Once and Future Wine does not host visitors, this day takes you to three sought-after estates nearby that do. El Dorado Hotel and Ledson Hotel are both on the Sonoma Plaza, a few minutes from the first stop. The day runs about six hours, and extra time can be added by the hour.
10:05 · Bedrock Wine Co.
About 5 minutes away. Old-vine wines poured in General Joseph Hooker's 1850s house off the Plaza, made by Morgan Twain-Peterson, Joel Peterson's son, whose Bedrock Vineyard also supplies Once and Future. $45 for the Bedrock Heritage Tasting, waived with a three-bottle purchase. By appointment only. We plan about 75 minutes.
11:35 · Hanzell Vineyards
About 10 minutes away. Burgundy-inspired Chardonnay and Pinot Noir made on this hillside since 1953. $90 for the Hanzell Heritage Tour & Tasting of four estate wines, about 90 minutes. By appointment only, Monday to Friday.
1:20 · Lunch at El Dorado Kitchen
About 10 minutes away. Lunch at El Dorado Kitchen, on the west side of the Sonoma Plaza. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:40 · Gundlach Bundschu Winery
About 10 minutes away. The Bundschu family's Rhinefarm estate, farmed since 1858, with a hillside wine cave. $45 for the seated Rhinefarm Tasting of estate wines, or $30 for the standing bar tasting. Open daily 11 a.m. to 5:30 p.m.; reservations encouraged. We plan about an hour.
3:50 · Back to your hotel
Back by about 4:00 p.m., about six hours after pickup.
Hanzell hosts Monday to Friday only and closes to visitors in August and early September for harvest, so plan this day for a weekday. On a weekend we can swap in another Sonoma estate.
About $180 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Can I visit Once and Future Wine?
No. Once and Future has no tasting room and does not receive visitors, as of October 2026. Bedrock Wine Co. in Sonoma, run by Joel Peterson's son, does host by appointment.
How can I buy Once and Future wine?
Online at onceandfuturewine.com or through its mailing list.
Who makes Once and Future?
Joel Peterson, who founded Ravenswood in 1976 and learned winemaking from Joe Swan.
Which vineyards does Once and Future use?
Old vineyards such as Bedrock (planted 1888), Old Hill Ranch, Dickerson, Belloni, Green & Red and Vogensen, plus Oakley Road for Mataro and Sangiacomo for Merlot.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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