St. Helena · Napa Valley
Visit Louis M. Martini with a Private Chauffeur
A historic Cabernet house founded at the end of Prohibition, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Louis M. Martini founded his winery in St. Helena in 1933, as Prohibition ended, one of only five winemakers to do so at Repeal.
His son, Louis P. Martini, made what the winery calls California's first varietal Merlot and pioneered wind machines to protect vineyards from frost. The family bought the Monte Rosso Vineyard in Sonoma in the 1930s, and its Cabernet is still a highlight.
The 1933 winery was restored in 2019 by the architect Howard Backen, and tastings are seated and relaxed, focused on Napa Valley and vineyard-designate Cabernet Sauvignon.
Tasting Fees
$55 for the Taste of Martini or the Taste of Monte Rosso Vineyard. $80 for the Crown Collection, with a food pairing for $50 more, and $100 for the 90-minute Tour and Tasting, Friday to Sunday.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
254 St. Helena Highway South, St. Helena
AVA
St. Helena
Visiting
Open Thursday to Monday, 11 a.m. to 5 p.m.; closed Tuesdays and Wednesdays. Tastings are by appointment and prepaid; walk-ins are welcome for wine by the glass or bottle.
Known For
Napa Valley Cabernet Sauvignon and Monte Rosso Vineyard
Founded
1933
Good to Know
Online bookings for 1 to 6 guests; groups of 7 or more contact the winery. Children are welcome at the Taste of Martini with an adult. Well-behaved dogs are allowed outdoors. Cancel 48 hours ahead.
A Suggested Six-Hour Day
Pickup at 10:45 a.m. from a St. Helena hotel such as Harvest Inn or Alila Napa Valley, in time for the 11 a.m. opening.
10:45 · Pickup at Harvest Inn or Alila Napa Valley
Stay close and the tasting starts right away. Harvest Inn, set among gardens at the south end of St. Helena, is about 2 minutes from Louis M. Martini, and Alila Napa Valley, a Hyatt luxury resort on Main Street, is about 7 minutes away. Pickup is at 10:45 because Martini opens at 11, Thursday to Monday. The day below fits a six-hour tour, and extra time can be added by the hour.
11:00 · Louis M. Martini
The Taste of Martini, about an hour ($55).
12:05 · HALL St. Helena
Next door. A LEED Gold winery with a contemporary art collection, including the 35-foot stainless steel rabbit Bunny Foo Foo. The Reflections of the Valley tasting is about 45 minutes ($45); walk-ins welcome.
1:05 · Lunch at Farmstead
About 5 minutes away. Lunch at Farmstead at Long Meadow Ranch on Main Street in St. Helena, a farm-to-table restaurant open daily. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:20 · Whitehall Lane Winery
About 4 minutes away. A family winery run by the Leonardini family, with about 200 acres of vineyards. Seated flights from $40 to $90, about an hour. Reservations recommended.
3:35 · Back to your hotel
Back by 4:45 p.m., six hours after pickup.
Optional: Markham Vineyards
Adds about an hour. Taste in one of the valley's landmark stone cellars, built in the 1870s. Walk-ins are welcome; open until 5:30 p.m., with tastings from about $55.
About $140 to $190 per person in tasting fees for the three wineries, paid directly to each winery.
Three wineries is the right pace for a day of serious tasting. This day works Thursday to Monday, when Martini is open.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Louis M. Martini?
Yes. Tastings are by appointment and prepaid; walk-ins are welcome for wine by the glass. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Louis M. Martini?
$55 per person for the Taste of Martini, $80 for the Crown Collection and $100 for the Tour and Tasting, as of September 2026.
When is Louis M. Martini open?
Thursday to Monday, 11 a.m. to 5 p.m. It is closed Tuesdays and Wednesdays.
Can children visit Louis M. Martini?
Yes. Children are welcome at the Taste of Martini with an adult, and well-behaved dogs are allowed outdoors.
What is Monte Rosso Vineyard?
A historic Sonoma vineyard the Martini family bought in the 1930s, known for its Cabernet Sauvignon.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
Reserve Your Tour{"@context":"https://schema.org","@graph":[{"@type":"Winery","name":"Louis M. Martini Winery","url":"https://www.louismartini.com","address":{"@type":"PostalAddress","streetAddress":"254 St. Helena Highway South","addressLocality":"St. Helena","addressRegion":"CA","postalCode":"94574","addressCountry":"US"},"foundingDate":"1933","containedInPlace":{"@type":"Place","name":"St. Helena AVA"}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do I need a reservation at Louis M. Martini?","acceptedAnswer":{"@type":"Answer","text":"Yes. Tastings are by appointment and prepaid; walk-ins are welcome for wine by the glass. When you book a tour with us, your chauffeur makes the reservation for you."}},{"@type":"Question","name":"How much is a tasting at Louis M. Martini?","acceptedAnswer":{"@type":"Answer","text":"$55 per person for the Taste of Martini, $80 for the Crown Collection and $100 for the Tour and Tasting, as of September 2026."}},{"@type":"Question","name":"When is Louis M. Martini open?","acceptedAnswer":{"@type":"Answer","text":"Thursday to Monday, 11 a.m. to 5 p.m. It is closed Tuesdays and Wednesdays."}},{"@type":"Question","name":"Can children visit Louis M. Martini?","acceptedAnswer":{"@type":"Answer","text":"Yes. Children are welcome at the Taste of Martini with an adult, and well-behaved dogs are allowed outdoors."}},{"@type":"Question","name":"What is Monte Rosso Vineyard?","acceptedAnswer":{"@type":"Answer","text":"A historic Sonoma vineyard the Martini family bought in the 1930s, known for its Cabernet Sauvignon."}},{"@type":"Question","name":"How does booking a tour with Bien Chauffeured work?","acceptedAnswer":{"@type":"Answer","text":"Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added."}}]}]}