Napa · Napa Valley
Visit Frias with a Private Chauffeur
A family winery with a hillside Cabernet vineyard on Spring Mountain and a private tasting salon in north Napa, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Manny Frias Sr. first came to know Napa Valley wine through a Basque friend while he was in college in San Francisco. In 1977 he and his wife, Maria, bought 100 acres in the Spring Mountain District. They planted their first 5 acres in 1985 and released their first vintage in 1987.
Today their sons, Fernando and Manny Frias Jr., run the winery. The estate has 13 acres of hillside vineyards planted to Cabernet Sauvignon, and the family also sources fruit from Oakville and Yountville. Todd Heth has been the winemaker since 2004, and the wines spend 19 months in French oak and are bottled unfiltered.
Guests taste at the family's Napa Tasting Salon in north Napa, on the Napa Valley floor, rather than up on the mountain. Each visit is a private appointment of 60 to 90 minutes, pouring the family's Cabernets in a relaxed setting with easygoing conversation. Tastings at the winery in Calistoga can be requested by email.
Tasting Fees
$85 for a private tasting at the Napa Tasting Salon, 60 to 90 minutes. $125 for a tasting at the winery in Calistoga, arranged by email. Fees are waived with the purchase of six or more bottles of Cabernet per couple.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
1886 El Centro Avenue, Napa
AVA
Napa Valley
Visiting
Private tastings by appointment only at the Napa Tasting Salon, booked on Tock. Tasting times run from 10 a.m. to 3:30 p.m.
Known For
Spring Mountain District Cabernet Sauvignon, plus Cabernets from Oakville fruit
Founded
1985 (land bought in 1977, first vintage 1987)
Good to Know
Tastings are 21 and over; no children or pets. Groups of eight or fewer. On-site and street parking at the salon.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a nearby hotel such as Milliken Creek Inn or Silverado Resort.
10:00 · Pickup at Milliken Creek Inn or Silverado Resort
Stay close and the tasting starts right away. Milliken Creek Inn, a small inn on the Napa River along the Silverado Trail, is about 8 minutes from the Frias tasting salon, and Silverado Resort, a golf and spa resort at the foot of Atlas Peak, is about 12 minutes away. The day below fits a six-hour tour, and extra time can be added by the hour.
10:15 · Frias Family Vineyard
A private tasting of the family's Cabernets at the Napa Tasting Salon, 60 to 90 minutes ($85).
11:55 · Hess Persson Estates
About 12 minutes away. A Mount Veeder estate up Redwood Road, known for its contemporary art collection; the galleries are closed for a refresh through the end of the year. The Bar Tasting is $40 and the Estate Tasting $70. Reservations recommended; open Thursday to Monday.
1:15 · Lunch at Oenotri
About 18 minutes away. Lunch at Oenotri, a southern Italian restaurant on First Street in downtown Napa, serving lunch daily from 11:30 a.m. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:30 · Cuvaison
About 15 minutes away. A Los Carneros winery set on its Tai Estate Vineyard, pouring cool-climate wines. The seated Estate Tasting is $60 for about an hour (up to four guests); the Winemaker's Tasting with cheese is $85 for 90 minutes (up to six). By reservation.
3:40 · Back to your hotel
Back by 4:00 p.m., six hours after pickup.
Optional: Black Stallion Estate Winery
Adds about an hour. An Oak Knoll estate on the Silverado Trail, about 20 minutes from Cuvaison and a few minutes from both hotels. The Bar Tasting of four estate wines takes walk-ins, no reservation needed ($30, about 30 minutes). Open Thursday to Monday until 5 p.m.; the last seated reservation is at 3:30 p.m.
About $185 to $240 per person in tasting fees for the three wineries, paid directly to each winery.
Hess Persson Estates and Black Stallion are open Thursday to Monday. On a Tuesday or Wednesday we suggest another winery in place of Hess Persson.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Frias?
Yes. Every tasting is a private appointment, booked on Tock. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Frias?
$85 per person at the Napa Tasting Salon and $125 at the winery in Calistoga, waived with the purchase of six or more bottles of Cabernet per couple, as of September 2026.
Can children visit Frias?
No. All guests must be 21 or older, and pets are not allowed.
Who owns Frias Family Vineyard?
The Frias family. Manny Sr. and Maria Frias founded it, and their sons Fernando and Manny Jr. run it today.
Where is the Frias vineyard?
In the Spring Mountain District above St. Helena, where the family bought 100 acres in 1977. Tastings take place at the Napa Tasting Salon in north Napa; visits to the vineyard or the Calistoga winery are by email inquiry.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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