Russian River Valley · Sonoma County
Visit Rojas Vineyards with a Private Chauffeur
A family micro-winery with an organically farmed Pinot Noir vineyard in west Santa Rosa, pouring private tastings for groups of six or more, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Rojas Vineyards and Winery began in 2009, when Jaime Rojas and his family bought a 12-acre property in west Santa Rosa, in the Russian River Valley. Jaime's father, Antonio, planted the first vine of what became the Bravo Toro Vineyard in 2012, and the first harvest came in 2016. Today Jaime and his wife, Jana, run the winery. Rojas means red in Spanish, and the bull in the logo honors the family's Mexican roots.
Bravo Toro has been farmed organically for more than a decade, with seven acres of CCOF-certified Pinot Noir and an acre of Sauvignon Blanc. The family also farms a small Italian-style vineyard on Brack Road in Dry Creek Valley, interplanted with olive trees, with Sangiovese, Grenache, Sagrantino and Cabernet Sauvignon. The lineup centers on Pinot Noir and Sangiovese, with rosés of each.
As a micro-winery, Rojas has no public tasting room. Instead it hosts private tastings of five wines for groups of six or more, about two hours, which makes it a good fit for a family or a group of friends traveling together. We confirm the details when we book.
Tasting Fees
$35 per person for a private tasting of five wines, about two hours, for a minimum of six guests. We confirm the current price when we book.
Tasting fees as of October 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
Coffey Lane, Santa Rosa (location confirmed when we book)
AVA
Russian River Valley
Visiting
Private tastings by appointment only, for groups of at least six guests, all 21 or older, requested through the winery's form. There is no public tasting room or walk-in storefront. Days, hours and the tasting location are not published; we confirm them when we book.
Known For
Organically farmed Russian River Valley Pinot Noir from the estate Bravo Toro Vineyard, plus Sangiovese and rosés
Founded
2009 (property bought; first harvest 2016)
Good to Know
The private tasting needs at least six guests, so it suits groups. Four times a year Rojas holds free open houses with other local micro-wineries at its home base on Coffey Lane, for wine club members and mailing list subscribers. Wines ship within California.
A Suggested Six-Hour Day
Pickup at 9:45 a.m. from a nearby hotel such as Hampton Inn Santa Rosa or Hilton Garden Inn Sonoma County Airport. Coffey Lane is about 5 to 10 minutes away.
9:45 · Pickup at Hampton Inn Santa Rosa or Hilton Garden Inn Sonoma County Airport
Coffey Lane is about 5 minutes from Hampton Inn Santa Rosa on Airway Drive and about 10 minutes from Hilton Garden Inn near the Sonoma County Airport. Pickup moves up to 9:45 to fit the two-hour Rojas tasting, and every stop today is within about 10 minutes of the next. Extra time can be added by the hour.
10:00 · Rojas Vineyards and Winery
A private tasting of five wines with the family's team, about two hours ($35 per person), by appointment for groups of six or more. We confirm the location and time when we book.
12:10 · Carol Shelton Wines
A few minutes away on Coffey Lane. Single-vineyard Zinfandel from a five-time Winemaker of the Year, poured in a homey tasting room. The reserve tasting is $20, waived with the purchase of a bottle; plan on about 45 minutes.
1:05 · Lunch at Willi's Wine Bar
About 5 minutes away. Small plates from around the world at Willi's Wine Bar, a longtime Santa Rosa favorite from the Stark family of restaurants. We confirm hours when we book. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
2:20 · Donelan Family Wines
About 5 minutes away. Critically acclaimed Syrah, Pinot Noir and Chardonnay poured among the barrels of a working winery, back on Coffey Lane. The Signature Wine Tasting with a tour of the winery is $65, five wines in about 75 minutes, by reservation.
3:35 · Back to your hotel
Back by 3:45 p.m., six hours after pickup.
Rojas does not publish tasting days or hours, so we confirm its appointment first and set the day around it. Carol Shelton is open daily 11 a.m. to 4 p.m., and Donelan is by reservation only, so we book both ahead.
About $120 per person in tasting fees for the three wineries, paid directly to each winery.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Rojas Vineyards and Winery?
Yes. There is no public tasting room or walk-in storefront. Private tastings are by appointment for groups of at least six guests, all 21 or older, requested through the winery's form. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Rojas Vineyards and Winery?
$35 per person for a private tasting of five wines, about two hours, with a minimum of six guests. We confirm the current price when we reserve, as of October 2026.
Where do guests taste Rojas wines?
The winery's home base is on Coffey Lane in north Santa Rosa, where it also holds quarterly open houses for club members and its mailing list. The wines are made at a partner custom crush facility that is not open for visits. We confirm the tasting location when we book.
Who owns Rojas Vineyards and Winery?
The Rojas family. Jaime Rojas and his family bought the property in 2009, his father Antonio planted the first vine in 2012, and today Jaime and his wife Jana run the winery.
What is Rojas Vineyards and Winery known for?
Pinot Noir from its organically farmed Bravo Toro Vineyard in the Russian River Valley, plus Sangiovese, rosés and small lots of Cabernet Sauvignon, Dolcetto, Chardonnay and Sauvignon Blanc.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 833-915-2436.
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