St. Helena · Napa Valley
Visit Heitz Cellar with a Private Chauffeur
Home of Martha's Vineyard, Napa Valley's first vineyard-designated Cabernet, and a suggested six-hour day of tasting around it.
Book a Six-Hour Wine Tour
About the Winery
Joe and Alice Heitz founded Heitz Cellar in 1961. In 1966 they bottled the first Martha's Vineyard Cabernet Sauvignon, Napa Valley's first vineyard-designated Cabernet, and the 1968 vintage became one of the most celebrated American wines of its time.
The 1970 Martha's Vineyard was poured at the 1976 Judgment of Paris. Since 2018 Heitz has been owned by the Lawrence family, and all of its vineyards are certified organic.
Guests taste at The Salon on Highway 29, just south of town, or by reservation at the Home Ranch on Taplin Road. The wines are age-worthy, single-vineyard Cabernets from across the valley, making Heitz a must for Cabernet lovers.
Tasting Fees
$75 for the Napa Valley Legacy tasting at The Salon, 45 to 60 minutes, and $125 for the Single-Vineyard Legacy, 60 to 90 minutes. Home Ranch tastings are $150 to $300, 90 to 120 minutes. One tasting fee is refunded for every three bottles purchased.
Tasting fees as of September 2026. Wineries set and collect their own fees, and they change from time to time.
At a Glance
Location
436 St. Helena Highway South, St. Helena
AVA
St. Helena
Visiting
The Salon is open daily 10 a.m. to 3:30 p.m.; reservations are preferred, and walk-ins are welcome when there is space. The Home Ranch is by reservation only.
Known For
Single-vineyard Cabernet Sauvignon, including Martha's Vineyard
Founded
1961
Good to Know
Salon tastings take 1 to 8 guests and are for guests 21 and over. Service animals only. Designated drivers taste free.
A Suggested Six-Hour Day
Pickup at 10:00 a.m. from a St. Helena hotel such as Harvest Inn or Alila Napa Valley.
10:00 · Pickup at Harvest Inn or Alila Napa Valley
Stay close and the tasting starts right away. Harvest Inn, set among gardens at the south end of St. Helena, is about 3 minutes from Heitz, and Alila Napa Valley, a Hyatt luxury resort on Main Street, is about 8 minutes away. The day below fits a six-hour tour, and extra time can be added by the hour.
10:15 · Heitz Cellar
The Napa Valley Legacy tasting at The Salon, 45 to 60 minutes ($75), or the Single-Vineyard Legacy ($125).
11:20 · Whitehall Lane Winery
About 3 minutes away. A family winery run by the Leonardini family, with about 200 acres of vineyards. Seated flights from $40 to $90, about an hour. Reservations recommended.
12:35 · Lunch at Farmstead
About 6 minutes away. Lunch at Farmstead at Long Meadow Ranch on Main Street in St. Helena, a farm-to-table restaurant open daily. Prefer a picnic? We can arrange a catered picnic at a winery that allows one; the cost is quoted when you book.
1:50 · Corison Winery
About 4 minutes away. Cathy Corison has made Cabernet Sauvignon here since 1987, in a graceful style known for aging well, and you taste in the winery barn on her Kronos Vineyard. The Discovery Tasting is about an hour ($75). By appointment.
3:05 · Back to your hotel
Back by 4:00 p.m., six hours after pickup.
Optional: Merryvale Vineyards
Adds about 90 minutes. A historic working winery on Main Street in St. Helena. The Winery Exclusives tasting ($50) takes walk-ins as space allows; the tasting room is open until 5:30 p.m.
About $190 to $290 per person in tasting fees for the three wineries, paid directly to each winery.
Three wineries is the right pace for a day of serious tasting. The fourth stop is there if the day allows.
Every tour is custom. This day is a starting point: your chauffeur will shape it around what matters to you, and we plan multi-day tours for guests who want to see more of wine country.
Your Vehicle & Six-Hour Tour Rates
Up to 6 guests
Elite Luxury SUV
Lincoln Navigator or Cadillac Escalade
From $750
Six-hour wine tour, plus 20% gratuity. Additional hours $125 each.
Up to 9 guests
Jet Sprinter or Executive Luxury Van
Captain's chairs and room to spread out
From $1,350
Six-hour wine tour, plus 20% gratuity. Additional hours $225 each.
Larger groups travel in more than one vehicle, and we plan the winery appointments around your group, since many wineries limit groups to 6 to 8 guests. Tasting fees are separate and paid directly to each winery. Every tour starts with six hours; add time by the hour when you book.
Questions
Do I need a reservation at Heitz Cellar?
Reservations are preferred at The Salon, and walk-ins are welcome when there is space. The Home Ranch is by reservation only. When you book a tour with us, your chauffeur makes the reservation for you.
How much is a tasting at Heitz Cellar?
$75 per person for the Napa Valley Legacy and $125 for the Single-Vineyard Legacy at The Salon, as of September 2026. Home Ranch tastings are $150 to $300.
What is Heitz Martha's Vineyard?
Napa Valley's first vineyard-designated Cabernet Sauvignon, first bottled by Heitz in 1966.
Can children visit Heitz Cellar?
Tastings at The Salon are for guests 21 and over.
Who owns Heitz Cellar?
The Lawrence family, since 2018. Joe and Alice Heitz founded the winery in 1961.
How does booking a tour with Bien Chauffeured work?
Reserve a six-hour tour online, even if your plans are still taking shape. Your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Extra hours can be added.
Reserve Your Tour Now, Plan the Details Later
Your plans don't need to be final to book. Reserve your six-hour tour online, and your chauffeur will email you first to learn what matters to you, then build your itinerary and make the winery appointments. Prefer to talk? Call our concierge at 888-291-2328.
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